The Ultimate Guide to Link-building: Simple Steps to Expand Your Reach

Link building is a fairly simple practice, yet businesses still loathe spending a lot of time on it. This might because link-building’s reputation has suffered in recent years. Some marketing and SEO firms have gone as far to say that link building doesn’t matter. This couldn’t be further from the truth. Google confirmed on more than one … [Read more...]

Simple Tech for Small Business Owners, Part Ten: How to Measure Your PPC Campaign

Previously in our Simple Tech for Small Business Owners series, we talked about PPC (pay per click) advertising. This is a great method for small businesses to get ads out there since they only need to pay for ads that generate actual clicks to their website, not just duration of ad time. But having a successful PPC campaign isn’t just about … [Read more...]

35 Ways to Beat Writers Block

You’ve come up with a great idea for your business blog, only to find that the words just won’t come. You sit at your desk and stare off into space, trying to locate the words that simply seem to evade you. There has to be a better way! There is – in fact, here’s 35 of them. Go for a Walk. Sometimes all your brain needs is a little fresh air. … [Read more...]

6 SEO Tips for Attorneys

Law firms looking to remain competitive in 2018 need to understand the importance of investing in high-level optimization and updating content strategies. These elements help firms keep pace with growing demands and opportunities within SEO verticals. Our team at CEM has seen a sharp uptick in the volume of law-related SEO content published within … [Read more...]

How to Write Product Descriptions That Actually Convert

Product descriptions are crucial for search engine optimization (SEO), site visibility, traffic generation, and lead conversion. The best product descriptions are the appropriate length, tone, and style. They contain keywords, help attract site visitors, and lead them down the sales funnel. If creating product descriptions feels intimidating, don’t … [Read more...]

What Do a Lawyer, The Pope, and an IT Specialist All Have in Common?

The warmer weather has me thinking about riddles. When I was a kid, in the days when you didn’t worry about high fructose corn syrup, artificial food coloring, or whatever other health hazard du jour today’s parents have to deal with, my Mom always had the freezer stocked with popsicles. When school let out, there they would be: nothing signals … [Read more...]