35 Ways to Beat Writers Block

You’ve come up with a great idea for your business blog, only to find that the words just won’t come. You sit at your desk and stare off into space, trying to locate the words that simply seem to evade you. There has to be a better way! There is – in fact, here’s 35 of them. Go for a Walk. Sometimes all your brain needs is a little fresh air. … [Read more...]

6 SEO Tips for Attorneys

Law firms looking to remain competitive in 2018 need to understand the importance of investing in high-level optimization and updating content strategies. These elements help firms keep pace with growing demands and opportunities within SEO verticals. Our team at CEM has seen a sharp uptick in the volume of law-related SEO content published within … [Read more...]

How to Write Product Descriptions That Actually Convert

Product descriptions are crucial for search engine optimization (SEO), site visibility, traffic generation, and lead conversion. The best product descriptions are the appropriate length, tone, and style. They contain keywords, help attract site visitors, and lead them down the sales funnel. If creating product descriptions feels intimidating, don’t … [Read more...]

What Do a Lawyer, The Pope, and an IT Specialist All Have in Common?

The warmer weather has me thinking about riddles. When I was a kid, in the days when you didn’t worry about high fructose corn syrup, artificial food coloring, or whatever other health hazard du jour today’s parents have to deal with, my Mom always had the freezer stocked with popsicles. When school let out, there they would be: nothing signals … [Read more...]

The Truth Behind the Death of Authorship Rumors

Google Authorship has been one of the biggest topics of conversation within the SEO community over the last year or so, but many SEOs are now speculating on the possible demise of the concept. Author Rank was expected to become a huge ranking factor, but so far it hasn’t panned out. From the discovery that the Authorship project no longer exists to … [Read more...]

Which SEO Campaigns Won (or Lost) in 2013?

2013 saw a wide variety of SEO campaigns, each vying for the attention of American audiences. Some of these campaigns were able to successfully utilize SEO best practices to connect with their consumer base, but many campaigns missed the mark. By studying these hits and misses, we can learn several lessons about the current state of SEO and … [Read more...]