The Secret to Outsmarting Facebook’s New Algorithm

As of 2019, the world of Facebook advertising as we know it has ended. Last year, Mark Zuckerberg announced the Facebook algorithm would be undergoing significant changes. His goal for the platform is to “bring people closer together.” In essence, the new algorithm encourages personal connections by filtering out ads and sponsored content from … [Read more...]

Want to Grow Your Business? Focus On Your Current Customers, Research Says

In content marketing, we talk a lot about the importance of reaching new customers and expanding our markets to achieve business success. However, we often neglect to talk about the importance of focusing on current customers. In fact, research suggests that current customer outreach is just as, if not more, important to achieving business growth. … [Read more...]

Simple Tech for Small Business Owners, Part Six: HTTP vs HTTPS

Cybersecurity is something that is on everyone’s minds these days. From the risks of potential hackers to phishing schemes, we’re always wondering what new threat will come to the surface. In addition to these problems, website owners have their own worries about security as well. Any website owner should take steps to ensure the security of … [Read more...]

Marketing for Your Brick-and-Mortar Store, Part III: Leveraging Online Reviews for Business Success

Brick-and-mortar store owners often neglect the importance of an online presence. Logically, it doesn’t seem to make sense to spend money on online marketing when your small business runs on smaller budgets and profit margins in the first place. At CEM, we understand that your budget is one of your main concerns, and we believe in taking a DIY … [Read more...]

Marketing for Your Brick-and-Mortar Store, Part II: Why You Should Avoid Digital Sharecropping

Most business owners know that the brick-and-mortar market is more vulnerable than it used to be. We’re officially in the age of e-commerce, and it seems that no one – not even giants like Toys"R"Us – are immune to the threat of extinction. However, there’s a bright point in all the doom and gloom: Millennials, who represent the largest portion of … [Read more...]

How to Write With Authority Part One: Active Voice

We all experience impostor syndrome sometimes – no matter how long we’ve been in our field. Regardless of our level of experience, there’s no getting around the fact that we don’t, and can’t, know everything at any one time. At the same time, confidence is key to convincing readers you really are an expert in your field. Learning how to write … [Read more...]