I Set Up a Business Blog – Now What? Part 5: Managing Your Time

If you’ve stuck with us this far, you’ve created a business blog, gotten the creative juices flowing, integrated other channels, built your audience, and conquered consistency. What’s left to do? The hardest part for some and the easiest for others: time management. If you’re not naturally inclined to effortless time management, this part of the … [Read more...]

How To Tap Into Your Creative Brain and Improve Your Marketing

One of the most common complaints we hear about blogs here at CEM is “I’m just not creative enough to keep up with it.” This is one of the most oft-cited reasons that people don’t tend to their business blogs. It’s true that coming up with content ideas each week can be tough. It’s also true that running a blog takes dedication and a willingness to … [Read more...]

I Set Up a Business Blog – Now What? Part 3: Building Your Audience

What is a business blog without a loyal readership? Cultivating a blog that your audience will actually want to read is just the first step – now you need to attract users and incentivize them to keep up with your blog. “If you build it, they will come,” isn’t always the case with a business blog. Many of the most successful bloggers today had … [Read more...]

The Step-By-Step Guide to Creating an eBook

In 2014, there were around 2 million titles in the Kindle store. In 2018, there were over 7 million. What explains this exponential increase? For one, businesses are becoming increasingly savvy about marketing and publishing. Creating an eBook is not only simple, it’s an effective way to market your brand. Know that eBooks are a valuable … [Read more...]

How to Choose Great Guest Bloggers And Avoid Spammy Guest Posts

SEOs talk a lot about how to get your guest blogs posted on authority sites, but how do you identify relevant, informative guest posters as the webmaster of a blog? By carefully selecting high quality guest posts, you can begin to build up your authority within your industry. Set Up Some Ground Rules To get started you have to come up with a … [Read more...]

How Will Facebook’s Graph Search Affect Business?

At a January 15th press conference Mark Zuckerberg introduced Facebook's newest feature - Facebook Graph Search. This social-driven search engine allows users to discover people and pages through their social networks. It is a different approach than organic search engines like Google. Graph Search plays on Facebook's best features - its immence … [Read more...]