Should You Bill an Hourly Rate for Your Services?

If you’re new to the business of freelance content writing, marketing, or SEO work, then you may have some questions about billing. You can bill your clients by the hour, by the project, or even offer flat monthly fees. What’s the most efficient and profitable option out there for freelance writers and small SEO/marketing agencies? There’s … [Read more...]

Small Business Copywriting in the Big Business Game

As a primarily small business copywriting service, our team has learned the ins and outs of writing for the “little guy,” which we love doing.  Taking a small company to the next level through powerful content marketing and sales copy is a lot of fun for us and for our clients.  The fact that everyone begins making more money also makes it … [Read more...]

Using Content and Other Means to Enforce Your Brand and Trade Name

If you are a small business owner, your brand may not seem as important as that of say Target or Coca Cola, but don’t be deceived because, in reality, it is. So you may be wondering, how can I enforce my brand and trade name across different platforms, in the digital age? The following are five tips to remember when enforcing your … [Read more...]

Using Google Calendar for Business

If you want to have the organization of a company-wide calendar, but don't want to take the time to set it up or spend the money to have someone else do it, Google Calendar is a great, free solution. 1. Invitations and Sharing Google Calendar opens the door to collaborative planning by allowing users to share events and even entire calendars with … [Read more...]

Research for Professional Small Business Copywriting

Everyone knows that small business copywriting must be developed with a specific audience and objective in mind. However, it is easy to sometimes forget that this entails not only customizing the text itself through the use of keywords, tone, and other such literary tools, but also adjusting research methods at the most basic levels. Different … [Read more...]

How to Write Effective PRs

Press releases (PRs) should be a priority for any small business copywriting team.  These brief forms of content offer a great way to get a quick word out to public about a new product or promotion, as well as to simply spread exposure of a developing brand name. The potential benefits of PRs are extensive, but only if you are producing them in … [Read more...]