Simple Tech for Small Business Owners, Part Eight: CSS

Previously on Simple Tech for Small Business Owners, we’ve discussed the importance of understanding coding and learning HTML. As a brief recap, we talked about why it’s good for your small business website to learn about HTML, as it’s one of the most widespread coding languages for web development in the world. In general, if your site runs on … [Read more...]

Marketing for Your Brick and Mortar Store, Part V: A Loyalty Program

 In our brick and mortar marketing series, we’ve talked about a lot of different ways that your online efforts can improve your in-store revenue: through updating your website with dynamic content, garnering positive online reviews, and avoiding digital sharecropping. Today, we’re going over the fifth and final aspect of our series: rewards … [Read more...]

Marketing for Your Brick-and-Mortar Store Pt IV: Increase Foot Traffic

As a brick-and-mortar store owner, you know that foot traffic is a large part of your brand’s success. The more people come into your business doors, the more revenue you’ll generate. What most people don’t consider, however, is that your foot traffic begins online in the digital age. Consider the following: According to BigCommerce, over half … [Read more...]

Pull an Office Space: Quit Your Job Today (No, Really)

Successful entrepreneurs are the heroes of the business world. They make their own rules and work with whom they like, when they like. They create their own destinies and sell products they love. Pursuing a passion and making a profit…the entrepreneur’s reality is most people’s dream. It’s a high-risk, high-reward job—and it could be yours with the … [Read more...]

Video Killed the Radio Star…Is Written Content Next?

The song “Video Killed the Radio Star” debuted by the Buggles in 1980. The image above was published in 1987. Now it’s 30 years later, we’re still discussing the battle between the written and digital word, and the stakes are higher than ever. With the incredible rise of video content over IP, the cyber world is discussing the end of text content … [Read more...]

Digital Disruption and the Fate of Small Business Marketing

It’s no secret that digital disruptions are changing the way we live and work. What isn't so clear is how digital disruption will start to affect small boutiques as online sales steadily increase. Does the small boutique stand a chance against larger competitors? Understanding Digital Disruption When a new technology fundamentally changes the … [Read more...]