The Secret to Outsmarting Facebook’s New Algorithm

As of 2019, the world of Facebook advertising as we know it has ended. Last year, Mark Zuckerberg announced the Facebook algorithm would be undergoing significant changes. His goal for the platform is to “bring people closer together.” In essence, the new algorithm encourages personal connections by filtering out ads and sponsored content from … [Read more...]

From the Editor’s Desk: All the Small Things that Affect Tone

In content marketing, the tone of any copy – from a tweet to a long form – is as important as any aspect of a brand’s image. It needs to be consistent across all written content, which can be difficult when many disconnected writers are handling the copy for a single company. The task usually falls to editors to right these … [Read more...]

What Does A Perfect Blog Post Look Like? 3 Essential Tenets

Everyone claims to have a secret to success, a “perfect recipe” that makes their product a cut above the rest. KFC relies on its 11 herb and spices blend. Dr. Pepper has a super-secret proprietary blend of who-knows-what that produces that iconic taste and flavor. My husband injects his chicken and turkey with butter infused with secret spices that … [Read more...]

Bizarre Brand Hits and Misses – What We Can Learn From Them

Today’s marketing campaigns seem to be all about eliciting the most conversation. Social media has become a powerful driver for business success, an idea with which Fortune 500 companies are all too familiar. Over the years, we’ve seen some truly bizarre social media and content marketing campaigns with varying degrees of success. Some take on a … [Read more...]

Save Time and Money With Social Media Bulk Scheduling

It’s no secret that small business owners have a lot on their plate. You might play the accountant, the HR representative, and the social media strategist, all within the space of a few hours. When you’re tackling so many tasks at once, it can be difficult to keep track of them all. Like any savvy marketing pro, you know that social media plays … [Read more...]

Improve Your Social (Media) Skills to Stay Relevant as a Small Business

Around one third of the entire global population (and 60% of North America’s population) are active on social media. This is an enormous audience you simply cannot ignore as a small business in 2018. Engaging in a regular social media content strategy can increase your brand’s visibility, give your business a relatable voice, and increase your site … [Read more...]