Social Media Spills the Beans on Your Competition

Every business owner knows that no matter how long your business has been around, a key to longevity is understanding your competition. Knowing what your competition does, and how, is an important piece of not only keeping your customers and clients happy but also gaining a leg up on your competition. Fortunately, it’s significantly easier in … [Read more...]

Becoming a LinkedIn Rockstar: An Interview With Lori Ruff, The LinkedIn Diva

LinkedIn is undoubtedly one of the most important platforms on which to have an established presence. Yet, for so many people, they see it as a platform that's only for jobseekers or strictly for networking. The truth is that LinkedIn is much more versatile than that, and you'd be hard-pressed to find someone who understands that as well as Lori … [Read more...]

Etiquette Tips for Networking on Social Media

  Social media has been instrumental in changing how we do everything from business to personal relationships. Heck, it's even changed how we're meeting our spouses. By far, one of the biggest changes social media has brought about, however, is how we network. Think about your first days or weeks using a social media platform like … [Read more...]

7 Things Your Social Media Should Do Every Day

People who don't work in social media think you've got it pretty easy, huh?   What do you even do all day? You just play on Facebook and Twitter?   Yeesh.   Go ahead. Yeesh along with me. One... two... yeesh.   Of course, if that line of thinking doesn't make you cringe, then there are probably a few basic steps to the whole … [Read more...]

The Relationship Between Social & Content Marketing

Content marketing and social media are a match made in heaven. Theirs is a symbiotic relationship – while each one is strong individually, they can create a powerhouse together. Toby Murdock summarizes the two individual marketing styles nicely in a piece written for the Content Marketing Institute. In it, he notes that social media marketing … [Read more...]

Content Primer #3: Getting Chatty With Social Media

At this point in the content primer series, you're likely well aware that social media features heavily in most content marketing campaigns. After all, getting appropriate keywords into your copy is only half of the battle - the other is getting people to actually read it. While working on your site rankings is definitely key, it's always good to … [Read more...]