Simple Tech for Small Business Owners, Part Ten: How to Measure Your PPC Campaign

Previously in our Simple Tech for Small Business Owners series, we talked about PPC (pay per click) advertising. This is a great method for small businesses to get ads out there since they only need to pay for ads that generate actual clicks to their website, not just duration of ad time. But having a successful PPC campaign isn’t just about … [Read more...]

Simple Tech for Small Business Owners, Part Nine: Domain Names

Your small business website is a great way to build your brand and attract new customers. However, getting people to your website is the result of a number of factors, which mostly relies on SEO to pull in attention and search engine rankings. Even so, there’s another level of consideration that comes into helping people to your site: your domain … [Read more...]

Simple Tech for Small Business Owners, Part Eight: CSS

Previously on Simple Tech for Small Business Owners, we’ve discussed the importance of understanding coding and learning HTML. As a brief recap, we talked about why it’s good for your small business website to learn about HTML, as it’s one of the most widespread coding languages for web development in the world. In general, if your site runs on … [Read more...]