I Set Up a Business Blog – Now What? Part 3: Building Your Audience

What is a business blog without a loyal readership? Cultivating a blog that your audience will actually want to read is just the first step – now you need to attract users and incentivize them to keep up with your blog. “If you build it, they will come,” isn’t always the case with a business blog. Many of the most successful bloggers today had … [Read more...]

Going Viral: The Steps to Making Your Content Contagious

  It’s the age-old question that haunts writers of the World Wide Web, constantly on the minds of every user around the globe: how do I get my content to go viral? While there are a plethora of resources describing the benefits of SEO, perfectly inserted keywords, and other technical aspects, the main idea remains constant – you have to … [Read more...]

7 Signs Your Website’s Content Needs Improvement

Fifteen years ago, websites topped searches by cramming keywords into useless paragraphs in nonsensical landing pages. Five years ago, every business and business’s mothers started a blog to improve their site’s content and draw in customers. The rule was “write fast, write often.” The idea was that several 400 word posts several times a week would … [Read more...]

BuzzFeed to Deliver Outsourced Multilingual Content: Here’s How

Online content giant BuzzFeed, best known for its viral list posts, is currently in the process of expanding its outreach. In a multilingual world, BuzzFeed knows how important it is to allow access to its content all over the globe. The company plans to deliver content to Spanish, French, and Portuguese-speaking countries all over the world – but … [Read more...]

What Might Surprise You About StumbleUpon

StumbleUpon has been around for over a decade, and with good reason. It’s one of the main ways that many people casually search for and discover new and interesting content online. But how can businesses make use of this search website? How StumbleUpon Works StumbleUpon, unlike your typical search engine such as Yahoo or Google, is actually … [Read more...]

Looking for Referral Traffic? Get On Pinterest

One of the main goals of social media marketing is gaining referral traffic, or clicks back to you brand’s website. A new study is out, and it shows that leading the pack in terms of referral traffic are Facebook and Pinterest. While Facebook comes as no shock, the fact that Pinterest is not only in second place, but also drives more traffic than … [Read more...]