How Top Brands Are Using Tumblr

When it comes to brand usage of different social media networks, Tumblr is fairly underused. However, as Tree recently discussed, many top brands are taking advantage of the benefits that Tumblr offers. On Tumblr, visual content is king, with photos and gifs making up some of the most widely shared types of posts. Top brands such as Sprite, MTV, … [Read more...]

Do You Really Need Influencer Marketing?

If you haven’t jumped on board with influencer marketing yet, now’s the time! Influencer marketing has recently begun to gain popularity because it works well with the SEO trend of building authority. By building relationships with key influencers in your field, you can begin to establish your own authority in the field. What Is … [Read more...]

Honda Does Battle with Oreo to Promote New Car Feature

Have you seen the advertisements for the HondaVAC, now available in the tricked out version of the 2014 Honda Odyssey? A small band of anthropomorphic crumbs and detritus chills out on the carpeted floor boards of a minivan, chatting about how good life is. Midway through the dialogue, a mom-wielded vacuum sucks them up. The kicker? The vacuum is … [Read more...]

Christmas Creep Continues: Kohl’s and Macy’s to Open on Thanksgiving

Christmas is a-creepin’ closer and closer each and every day. As we have already established, I have a slight fascination with the marketing phenomenon known as “Christmas Creep.” We have already discussed the early start to the holiday shopping season as well as which retailers will be hiring temporary seasonal employees. Today we turn our … [Read more...]

How Topsy’s Twitter Archive Benefits You

Since the first tweet was posted in 2006, about 425 billion tweets have been posted on Twitter. With those numbers, it would seemingly be impossible to create a record of all of these tweets for search and data analysis. However, social media analytics company Topsy has done just that. With their completely comprehensive Twitter archive, Topsy … [Read more...]

New App Shopular Seeks to Make Coupon Clipping Obsolete

Do you still clip coupons? A new app called Shopular is changing the face of the way we use coupons and bringing them to mobile devices in a new way. With Shopular, users can receive notifications about deals and coupons for stores located nearby. While many retailers have developed a fear of mobile apps because they may encourage showrooming, … [Read more...]