Marketing for Your Brick-and-Mortar Store, Part I: Why You Need Dynamic Website Content

Brick-and-mortar store owners have unique considerations when it comes to marketing their content online. The practice of content marketing involves interacting with your customers in an online space, through your website, social media networks, and other digital means. If you exclusively sell your products offline, you might think this doesn’t … [Read more...]

How to Trump Political Biases (and Others) in Your Content

  Writing objectively isn’t always easy – especially if the content surrounds hot-button issues like the upcoming presidential election or religious values. If you’re going to be a content writer, however, you have to learn to rise above biases and personal opinion. Subjective Content Can Sneak up on You It’s probably easy for you to … [Read more...]

How Much Should You Really Be Spending on Content Marketing?

Content is the basis for all online activity, but many marketing budgets fail to effectively address the monetary investment or return of content assets. Pinpointing dollar amounts can be difficult, but you only need a rough plan to see the real ROI of investing in high quality writing, video, and visual content. Why Tie a Dollar Value to … [Read more...]

Even Hot Dog Carts Need Websites Nowadays

Websites need to be continually updated. Recent increases in mobile use makes 2015 something of a milestone for online companies. Surprisingly, there are still thousands of small businesses without any online presence. Another large percentage of small businesses have failed to keep their websites updated. 50% of small businesses have seen … [Read more...]

Google’s New One Second Timetable

How long does it take for your mobile page to load? 7, 8, 9 seconds? More? The average mobile site currently takes over 7 seconds to load, but Google wants to get those numbers way down. One second. Is it plausible? It may sound extreme, but all that Google is really asking for is a small amount of “above the fold” content that can load in … [Read more...]

Why You Must Optimize Your Content for Tablets

NBCNews reported recently that one third of all American adults now own a tablet. Among college graduates, the percentage of adults that own a tablet is quickly approaching two-thirds. In fact, tablet users now drive more internet traffic than smartphone users, which goes to show you just how prevalent tablet computing has become. If you have not … [Read more...]