How to Write a Blog Post (for People Who Hate to Write)

Some people hate writing. Perhaps you are one of them. If so, the idea of writing a blog post might sound like the most miserable self-promotional task you could undertake on behalf of your small business. I’m here to tell you it doesn’t have to be drudgery. Blogging for business – even if you hate writing or consider yourself to be a … [Read more...]

Copywriting v. Web Content: The Difference & Why It Matters

If you’re just starting to look into hiring a writing service, then you’ve probably come across a few new phrases: content writing, web content, and copywriting. What exactly do these terms mean? Is there actually a difference between general “content writing” and SEO copywriting? Everyone you talk to is going to offer different answers to these … [Read more...]

7 Things You Forgot to Ask Your Last Writer

If you’re searching for a new writing service, then you’re probably just starting out in the world of marketing (hey, welcome!)… or things went south with your last blogger/writing service. I’m going to venture a guess that if things “went south” it was probably because of the lack of upfront communication between you and your blogger. This time … [Read more...]

The True Cost of Content Writing Services

You might get what you pay for, but when it comes to content writing services…what exactly are you paying for?  And, what exactly is a “writing service” anyways?  For some, “writing service” can mean a guy in the Philippines working at a thesaurus for $5 an hour.  For others, it can be a posh company that charges lawyer-like fees. Let’s take a … [Read more...]

Why You CAN Give All Your Secrets Away

Good news today from CEM: you can give all your secrets away.  Whether you’re a writing service like us, or a full-blown marketing firm, there’s no reason to keep that “secret ingredient” bottled up because chances are, it doesn’t exist anyways.  (More on that later.) Blogging for business is just the first way you might let some secrets out.  … [Read more...]

What Content Marketing Can Learn From the Elderly

Let me preface this by saying I love old people as much as the next guy.  No, I probably love old people a lot more than the average person… yes, definitely.  I may spend my days blogging and emailing projects to meet deadlines, but I do have a fantasy life… In my fantasy life, I am in a cabin, in the mountains, sitting in a rocking chair, with … [Read more...]