Recently, I read a great article about how and why leaders should shed their masks. In content marketing, we always hear how adding personality and flair to your writing can grab attention, engage readers, and help create a conversation between you and your audience. While the benefits of adding personality to your writing are undeniable, the process of doing so is easier said than done. Let’s take a look at 5 ways to give your readers a treat by allowing them to know the real you.
Tell a Story
Confession time: I am not a fantastic storyteller in person. I’m the person that mixes up parts, leaves out details, and remembers a funny moment long after the conversation topic has changed. I admire people who can tell a great story because I enjoy hearing them, and it gives me something to write about. An easy way to add personality to your content is to provide the audience with insight into your humanity by adding a personal story.
A Little Slang Ain’t a Bad Thing
By no means am I suggesting that you should abolish the rules of grammar when writing content. However, for personality’s sake, it can be acceptable to add one or two (and generally no more) strategically placed slang words. Using slang sparingly reminds the reader that a person wrote your content, not a machine. If you notice yourself using (inoffensive) slang in real life, go ahead and sprinkle it into your content as long as it doesn’t detract from your message or offend readers.
Read Your Content Out Loud
Reading your content out loud is a fantastic way to evaluate flow, style, and effectiveness. It is also a great way to identify opportunities in your writing where your personality can shine through. While reading your content, if you find yourself naturally adding certain words or phrases, feel free to edit your content. By doing so, your content will become infused with personality while capturing your readers’ attention.
Adding humor is a tried-and-true way to help your audience get to know you and relate to your content. Too much humor can lose your readers and too little will lead to boring content. Making readers chuckle is a fantastic way to get your content read and shared. The trick to adding humor to your content is finding the perfect balance between too much and too little.
Learn to Destroy Your Masks
In life we wear many masks. We have masks for social occasions, masks for work, and masks sometimes just for fun. When your goal is adding personality to content, the most important thing you can do is learn what your masks are and how to destroy them. Getting feedback from someone else is a fantastic way to discover your masks. Ask your reviewer to describe who they think wrote your content. Their description can offer interesting insights into the masks you might be wearing.
How do you add personality to your writing?
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