We’ve heard a lot about Google Authorship this year, but there are still plenty of serious questions floating around. When I wrote about Authorship back in February, most of our “information” on Authorship was simply speculation. In order to answer some of the most pressing questions, Google recently posted an FAQ page on the subject of Authorship. This page serves to confirm once again that Authorship is here to stay and it can’t be ignored.
Is It Really So Important?
Okay, so this isn’t one of Google’s FAQs, but it is one of the questions most frequently asked in the SEO industry. The primary goal of Authorship is to allow an author to gain authority based on his or her body of work. Since Google has been pretty focused on authority and quality the last few months, it’s definitely safe to say yes, it really is so important. If you’re an engaging, relevant author, Authorship can only serve to help you gain more visibility in the SERPs.
Can I Prevent Authorship From Being Shown?
Based on the answer to the above question, it’s hard to imagine why you would want to hide Authorship. However, Google clarifies that it is possible. The easiest way to prevent Authorship from being shown in the SERPs is to make your Google+ profile not discoverable in search results.
What Kind of Pages Should Show Authorship?
This question has been tossed about as SEOs worried about whether or not to attribute Authorship to their standard landing pages or product descriptions. Google’s response to this query? Authorship should only be linked to a page that is clearly one cohesive piece of content by one author who has a byline display somewhere on the page. Essentially, that means that Authorship is only for blogs and articles.
What If I Write in Different Languages?
For multi-lingual writers, Authorship presents a unique problem. Google recommends sticking to one Google+ profile instead of creating an account for each language. Create your Google+ profile in the language in which you primarily write, but consider including some information in your secondary language somewhere on your profile.
Can More Than One Author Be Credited With Authorship for One Article?
Unfortunately, the answer to that question is still a no. If you collaborate on an article with one or more other authors, only one of you can claim Authorship. However, Google does report that they are working on a solution to this issue.
What still puzzles you about Google Authorship? Did Google answer any of your questions on the new FAQ page?
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