About Amie

Amie Marse is the founder of Content Equals Money. She lives in Lexington, KY with her two dogs: Billie and Lily. She has been writing content for her web based clients since 2005. She launched Content Equals Money in Oct of 2010, home of conversion focused content writing services. She loves to chat about small business development and how to make content equal money!

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Here are my most recent posts

The Right Mix of Quality and Quantity in Content Marketing

Many companies struggle to find the right balance between quality and quantity in today’s world of online content marketing. There’s a general understanding that social media followers must have a continuous stream of new content to grow brand awareness. But if quantity is a must, how does a business determine if it’s meeting quality … [Read more...]

4 Reasons to Outsource Your Content

Most small business owners want their ventures to be as self-sustained as possible. With this in mind, they usually delegate tasks, including writing content, to available area employees. While this is a good idea, it’s sometimes better to outsource your content writing. Outsourcing carries a plethora of benefits, including the competitive edge it … [Read more...]

Improving the Content Your Audience Wants

Determining who your audience is and what they are seeking is vital to the success of your content and your business. Once you have produced the type of content your audience wants, you need to keep a close watch on the quantity and quality of the content. Focusing on both quality and quantity will help you improve customer relations, boost … [Read more...]

Google+ Adds Communities

Adding fuel to the fire mentioned in Patrick’s blog on the Facebook/Google+ fight is the recent addition of Communities to Google+. This new feature seems to purposely mimic and improve upon Facebook’s “Groups” feature, which recently took a turn for the busted when Facebook merged all of its forgotten Pages into Groups, causing a huge problem … [Read more...]

Nuggets of Wisdom from Ian Lurie on SEO and Great Content

Full disclosure: About 80% of the things I impress my clients with on a daily basis, in regards to link building or SEO in general, probably came from Ian Lurie. In other words, I'm a huge fan and you should be too! Listen up! As founder and CEO of Portent, an Internet Marketing Agency in Seattle, WA, Ian Lurie is one busy guy. Since 1995, … [Read more...]

Buy a Mirror: Conversion Lessons Only You Can See

If you don’t make a point of talking to your customers, you should. Your potential client pool will likely share amazing insights about your business or pain points. Wouldn’t you want to know that one thing that makes people choose your service over your competition? Of course you would! Unfortunately, many people would rather just imagine why … [Read more...]