About Devin Pallone

Devin is a long-time writer who truly loves the craft. She holds a Master of Liberal Arts degree from the University of South Florida, where she focused her studies on creative writing. Her adventurous spirit recently took her from Florida to California, where she spends her free time exploring the coast and getting new writing inspiration. She enjoys coming up with creative content, writing lifestyle blogs, and helping small and local businesses thrive.

Here are my most recent posts

What’s Clogging Your Blog Traffic? 5 Things That Could Be Wrong

Blogging might feel like the bane of your business’s existence. You keep up with a regular blog schedule, write on riveting topics week after week, craft high-quality content, and then...crickets. What’s stopping people from reading your blog? It could be a number of things – many of which might have nothing to do with your writing and everything … [Read more...]

How to Identify and Create Evergreen Content

Think about the last time you needed a definition. The webpage you came across while searching for the definition is an example of evergreen content. Evergreen content takes its name from plants that retain their green leaves year-round. Like the plant, evergreen content stays relevant 24/7/365. It doesn’t turn brown or wither with time. It is … [Read more...]

Why You Should Be Writing Guest Posts

If you’re looking for the perfect way to organically spread your brand and gain more exposure in your niche, consider guest blogging. Guest blogging puts your content on well-respected websites in your community. It helps to position you as a thought leader and can gain new leads without coming off like sales-speak or spam. A guest blog can provide … [Read more...]

Plumbing and HVAC Companies: What Do Your Readers Really Want to Know?

It’s the age of DIY – and plumbing and HVAC are no exceptions. Armed with Google and YouTube videos, home and business owners all too often try to fix things themselves. This means plumbing and HVAC companies must now work even harder to establish their value to customers, and to remain relevant in the industry. Customers of plumbing and HVAC … [Read more...]

The Secret to Outsmarting Facebook’s New Algorithm

As of 2019, the world of Facebook advertising as we know it has ended. Last year, Mark Zuckerberg announced the Facebook algorithm would be undergoing significant changes. His goal for the platform is to “bring people closer together.” In essence, the new algorithm encourages personal connections by filtering out ads and sponsored content from … [Read more...]

6 Writing Workshops for Business Bloggers

Mastering the art of business blog writing may take help from the experts. There’s no shame in getting professional advice to improve your writing. Reading this blog is an excellent starting point, but taking your blog education a step farther could make a big difference in your blog’s success. Consider signing up for one of these esteemed writer’s … [Read more...]