7 Tips To Make A Bio Bang

Some people are natural self-promoters.  Others would as soon stick a bag over their head rather than toot their own horn.  No matter what side of the fence you fall on, the truth of the matter is that you'll likely have to write a bio for yourself - or another - at some point.  It's important to understand what goes into making a good bio so you … [Read more...]

Web Content Gone Wrong: Rehabilitate Your Site, Stat!

Probably the biggest component of my job as a professional writer is blogging for business.  Given how popular the blog is these days when it comes to attracting clients and building thesales funnel, it's not surprising that when most people call upon a professional content marketer, they're looking for a way to make their blog shine. However, … [Read more...]

A Blog is Like a Silent Warrior

I always like to spend my time sitting around thinking of metaphors.  It's a fun way to pass time, and, hey, I'm a writer, so I figure that any time spent daydreaming relating things is just thought exercise for work, right?  Right? Well, work with me. Not only am I a writer, but I'm a professional blogger - and if I really want to think that … [Read more...]

Think Locally, Write Globally: Get International

One of the most important tenants of content marketing is to understand your audience and their needs.  Not only does this mean getting in touch with your customer and feeding them the appropriate information as they dance down your sales funnel; it also means making sure that your target audience understand your information. There are many … [Read more...]

Ghost(Writer) Hunting: How to Make it Less Scary

If you've got a business and you're up and hip on the latest and greatest marketing trends, you're likely well aware that content marketing is good for your business.  If you're not, let me throw some great stats at you courtesy of this wonderful infographic: 60% of B2B marketers plan on increasing their content budgets this year.  Content … [Read more...]

How to Be a Social-(Media)-ite

Social media is important.  Particularly for those of us who make our living on the internet, social media is basically the equivalent of a cocktail party.  It's where you put on your pumps, slap on a couple of Crest Whitening strips, pick the sassy party dress, and go out and pretend you know how to hold your liquor while maintaining witty … [Read more...]