About Sarah Voigtman

Sarah is a native Michigander and mother of three. She spends her spare time searching for the perfect burger recipe and navigating the tumultuous waters of parenthood.

Here are my most recent posts

What Does A Perfect Blog Post Look Like? 3 Essential Tenets

Everyone claims to have a secret to success, a “perfect recipe” that makes their product a cut above the rest. KFC relies on its 11 herb and spices blend. Dr. Pepper has a super-secret proprietary blend of who-knows-what that produces that iconic taste and flavor. My husband injects his chicken and turkey with butter infused with secret spices that … [Read more...]

Bizarre Brand Hits and Misses – What We Can Learn From Them

Today’s marketing campaigns seem to be all about eliciting the most conversation. Social media has become a powerful driver for business success, an idea with which Fortune 500 companies are all too familiar. Over the years, we’ve seen some truly bizarre social media and content marketing campaigns with varying degrees of success. Some take on a … [Read more...]

Save Time and Money With Social Media Bulk Scheduling

It’s no secret that small business owners have a lot on their plate. You might play the accountant, the HR representative, and the social media strategist, all within the space of a few hours. When you’re tackling so many tasks at once, it can be difficult to keep track of them all. Like any savvy marketing pro, you know that social media plays … [Read more...]

Improve Your Social (Media) Skills to Stay Relevant as a Small Business

Around one third of the entire global population (and 60% of North America’s population) are active on social media. This is an enormous audience you simply cannot ignore as a small business in 2018. Engaging in a regular social media content strategy can increase your brand’s visibility, give your business a relatable voice, and increase your site … [Read more...]

Law Blogs and Websites: Original Photos, Stock Photos, or Both?

Law blogs need the power to connect with potential clients and make them feel the firm is right for them. Imagery plays an important role in legal blogs and websites, as it adds individuality to your site and distinguishes you from competitors. In a consumer atmosphere that praises originality, it’s shocking to discover that 97% of law firm … [Read more...]

3 Indisputable Truths That Prove You Need a Blog

In this day and age, consumers expect companies to have blogs. More than that; they are disappointed when a brand doesn’t blog. For business owners that have blogged since day one, it can be hard to believe that many businesses still haven’t joined the blogosphere. If you aren’t chuckling, you’re probably one of the latter. A blog is more than … [Read more...]