About Sarah Voigtman

Sarah is a native Michigander and mother of three. She spends her spare time searching for the perfect burger recipe and navigating the tumultuous waters of parenthood.

Here are my most recent posts

Marketing for Your Brick-and-Mortar Store, Part III: Leveraging Online Reviews for Business Success

Brick-and-mortar store owners often neglect the importance of an online presence. Logically, it doesn’t seem to make sense to spend money on online marketing when your small business runs on smaller budgets and profit margins in the first place. At CEM, we understand that your budget is one of your main concerns, and we believe in taking a DIY … [Read more...]

Marketing for Your Brick-and-Mortar Store, Part II: Why You Should Avoid Digital Sharecropping

Most business owners know that the brick-and-mortar market is more vulnerable than it used to be. We’re officially in the age of e-commerce, and it seems that no one – not even giants like Toys"R"Us – are immune to the threat of extinction. However, there’s a bright point in all the doom and gloom: Millennials, who represent the largest portion of … [Read more...]

Marketing for Your Brick-and-Mortar Store, Part I: Why You Need Dynamic Website Content

Brick-and-mortar store owners have unique considerations when it comes to marketing their content online. The practice of content marketing involves interacting with your customers in an online space, through your website, social media networks, and other digital means. If you exclusively sell your products offline, you might think this doesn’t … [Read more...]

How To Tap Into Your Creative Brain and Improve Your Marketing

One of the most common complaints we hear about blogs here at CEM is “I’m just not creative enough to keep up with it.” This is one of the most oft-cited reasons that people don’t tend to their business blogs. It’s true that coming up with content ideas each week can be tough. It’s also true that running a blog takes dedication and a willingness to … [Read more...]

Establish Yourself as a Thought Leader in 3 Easy Steps

As a savvy business owner, you’ve likely heard by now that a blog is one of the key ingredients to establishing thought leadership. Have you stopped to consider what this term actually means, let alone how to achieve it? Thought leadership is one of those nebulous terms that businesses like to throw around a lot, but without a working definition it … [Read more...]