About Sarah Voigtman

Sarah is a native Michigander and mother of three. She spends her spare time searching for the perfect burger recipe and navigating the tumultuous waters of parenthood.

Here are my most recent posts

Establishing a Voice Of Authority In the Era Of #FakeNews

Content marketing is as much about curation as it is about creation. True thought leaders establish a voice of authority by reading content and sharing ideas, as well as curating their own original content. It’s safe to say that we live in the era of #FakeNews, with reasonably intelligent adults sharing erroneous, biased, or invalid information. … [Read more...]

3 Content Marketing Best Practices For the Wellness Space

Content marketing for the wellness space comes with unique challenges and opportunities. A degree of caution is necessary, especially when providing health information and advice. Content marketers and business owners must strive to provide well-researched and actionable content while marketing to a diverse demographic. Providing quality content … [Read more...]

Marketing for Your Brick and Mortar Store, Part V: A Loyalty Program

 In our brick and mortar marketing series, we’ve talked about a lot of different ways that your online efforts can improve your in-store revenue: through updating your website with dynamic content, garnering positive online reviews, and avoiding digital sharecropping. Today, we’re going over the fifth and final aspect of our series: rewards … [Read more...]

Marketing for Your Brick-and-Mortar Store Pt IV: Increase Foot Traffic

As a brick-and-mortar store owner, you know that foot traffic is a large part of your brand’s success. The more people come into your business doors, the more revenue you’ll generate. What most people don’t consider, however, is that your foot traffic begins online in the digital age. Consider the following: According to BigCommerce, over half … [Read more...]

Marketing for Your Brick-and-Mortar Store, Part III: Leveraging Online Reviews for Business Success

Brick-and-mortar store owners often neglect the importance of an online presence. Logically, it doesn’t seem to make sense to spend money on online marketing when your small business runs on smaller budgets and profit margins in the first place. At CEM, we understand that your budget is one of your main concerns, and we believe in taking a DIY … [Read more...]

Marketing for Your Brick-and-Mortar Store, Part II: Why You Should Avoid Digital Sharecropping

Most business owners know that the brick-and-mortar market is more vulnerable than it used to be. We’re officially in the age of e-commerce, and it seems that no one – not even giants like Toys"R"Us – are immune to the threat of extinction. However, there’s a bright point in all the doom and gloom: Millennials, who represent the largest portion of … [Read more...]