4 Marketing Fails to Annoy Your Audience – And How to Avoid Them

Since the beginning of the marketing era, perhaps starting with the first traces of direct mail of Farmers Almanacs in 1732, there has always been that one campaign that is just downright annoying. In fact, telemarketers got so obtrusive in the early 2000s that a law had to be enacted to keep them from interrupting families during dinner time. … [Read more...]

Building Trust in a B2B Setting

Most of us are already well aware of the fact that consumers – whether B2C end customers or B2B clients – simply don’t trust advertising. But it’s impossible to form a relationship based on large-scale transactions without that trust factor. Let’s take a look at a few ways that B2B marketers can focus on getting off on the right foot when it comes … [Read more...]

Small Business Lessons from the FedEx Brand

On the FedEx company website, Monica Skipper, the FedEx brand strategy team lead since 2005, offers some simple words of advice.  In “The Essence of Branding,” Skipper says that when it comes down to the core of your brand, you must know who you are, be who you are, and say who you are.And, really, that hits the nail on the head.  But, of … [Read more...]