The Cheapest Ways to Extend Your Reach

I am blown away by the multitude of services popping up these days. It used to be (before SaaS came about in 1995) that if you wanted a program, you had to build it yourself. In fact, you had to hire an entire staff to work the program from the ground up. And of course you also needed to keep them on long term for any bugs.Yup, in this modern … [Read more...]

Blog Syndication: Look Before You Leap

Content marketing is constantly evolving, and there are some updates you should be aware of. Blog syndication has gone from good to bad and back again. However, there are some things you should consider while you are shopping for ways to syndicate your material.Social Media Sonia Simone of Copyblogger did a post last week about Digital … [Read more...]

Duplicate Content and Blog Syndication

So how does a person (or company) get their blog syndicated without worrying about duplicate content? And what are some things to look for when shopping for a syndication partner?Many reputable companies are using blog syndication to constantly update their site. American Express’s OPEN Forum is probably one of the most popular blog syndicates … [Read more...]