Simple Tech for Small Business Owners, Part One: SEO

Small business owners have a lot on their plate. They not only have to handle all the logistics of running a business, they also must spend time finding ways to best promote their services so that their company can thrive. In today’s world, technology has become the predominant way for marketing and advertising, meaning that the small business … [Read more...]

I Set Up a Business Blog – Now What? Part 3: Building Your Audience

What is a business blog without a loyal readership? Cultivating a blog that your audience will actually want to read is just the first step – now you need to attract users and incentivize them to keep up with your blog. “If you build it, they will come,” isn’t always the case with a business blog. Many of the most successful bloggers today had … [Read more...]

How to Feed the Middle of Your Funnel

Every good fisherman knows that the hardest part of fishing is not waiting for the fish to bite, it’s reeling them in. You can’t be too aggressive, or too lax, if you want to bring in a big catch. Inbound content marketing is the same. Leads at the top of the funnel take the bait, but the middle of the funnel is the most challenging and important … [Read more...]

I Set Up a Business Blog – Now What? Part 2: Integrating Other Channels

No business blog can achieve its full potential without integration with other channels. Multi-channel marketing is an absolute must for the success of your campaign. If you’re feeling lost when it comes to integrating a blog with social media platforms, podcasts, and/or email campaigns, don’t worry. Use Part 2 of this series as a jumping-off point … [Read more...]

I Set Up a Business Blog – Now What? Part 1: Generating Ideas

Congratulations on setting up a business blog! Take a well-deserved moment to pat yourself on the back for a job well done. Then, settle in to begin the next phase – learning how to maintain a blog that will drive traffic to your website, generate new leads, and ultimately help establish your brand as a mainstay in its industry. As a budding … [Read more...]

The Step-By-Step Guide to Creating an eBook

In 2014, there were around 2 million titles in the Kindle store. In 2018, there were over 7 million. What explains this exponential increase? For one, businesses are becoming increasingly savvy about marketing and publishing. Creating an eBook is not only simple, it’s an effective way to market your brand. Know that eBooks are a valuable … [Read more...]

5 Easy Ways to Brainstorm Fresh Blog Content

Discovering new and engaging content to add to your blog requires creativity. Eventually, even the best blogger will run out of original ideas and need to find inspiration for fresh content, but how does that happen? Writer’s block can hinder your blogging efforts, making it less engaging and dull or even cause you to stop writing completely. Don't … [Read more...]

Meet a Member of Our Team: Writer Sarah Voigtman

Human beings love stories, and some of the greatest stories involve heart-warming encounters between strangers. Sarah Voigtman, CEM’s longest-standing content writer, recently shared a story about her encounter with a stranger at the grocery store a few years ago. A woman stopped to talk to Sarah and her two kids. Sarah’s son was nonverbal at … [Read more...]

How to Properly Cite Sources (in a Non-Annoying Way)

Content marketing is all about sharing ideas, but it’s important to make sure those shared ideas are properly sourced. Some entities online do not want their ideas shared at all, while others are open to sharing their work along with proper credit. Failure to properly cite the information is unethical and could even lead to legal trouble, so be … [Read more...]

7 Ways to Quickly Refresh Your Law Blog

Your law blog is a reflection of the legal representation you provide to your clients. Are you giving it the attention it deserves? You already know the importance of content curation, otherwise you wouldn’t be operating a blog for your legal practice. If you’re looking for ways to breathe new life into your law blog and grow your online audience, … [Read more...]

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