Meet a Member of Our Team: Writer Devin Pallone

“You plan to teach English with that degree, right?” If Devin Pallone’s heard it once, she’s heard it her entire adult life. “I want to be a writer,” she’d always reply firmly. Her response was typically met with an eye roll or a sarcastic, “Good luck with that.” Devin Pallone of Content Equals Money says she never planned to teach with … [Read more...]

Size Matters: Why Longer Blogs Are Better for B2C Business

Pretend you’re hiring a writer. You post the position and receive a hundred resumes. After sorting through all of them, you select a pool of people to take a writing test. Every single test must be evaluated to determine which applicants are good writers. That’s a time-consuming process! What if you could wave a magic wand over the 100 resumes and … [Read more...]

What You Can Learn From These 4 Brilliant Law Bloggers

People count on lawyers for trustworthy, cutting-edge legal information. They look to an attorney’s blog for advice, counsel, and comfort in times of need. The quality of a law firm’s blog posts speaks volumes about the quality of the practice. One of the best ways you can communicate to potential clients that you are the firm for them is through … [Read more...]

5 Blogging Tips for Plumbers

As a plumber, don’t underestimate the power of your blog. Posting consistent blogs is one of the most effective ways to generate leads, attract more website visitors, and ultimately boost your client base. However, a blog won’t transform your business overnight. It’s a long-term marketing strategy that will work for your plumbing company only if … [Read more...]

CEM’s 3 Rules to Creating the Best Blog Introductions

Imagine taking a road trip without knowing the destination. Starting a recipe without learning the ingredients. Your first day at a new job without a clue as to what you’re supposed to do. You’d feel lost, confused, and anxious, right? This is what a blog post without a great introduction does to readers – but readers can bounce from a blog that … [Read more...]

Revamp Your Realtor Blog With These 5 Tips

More and more clients are using websites like Zillow, Trulia, and Realtor.com to find their next residences. Thanks to the internet, it’s now easy for clients to download apps and find their dream properties. The real estate industry going digital isn’t necessarily a bad thing for traditional realtors. In fact, buyers still work with agents 88% of … [Read more...]

How to Use Ephemeral Content Marketing in 2018

In 2018, will you be taking advantage of all the marketing avenues available to you? Experts predict that ephemeral content marketing will reign supreme this year. To help you understand what this content is and how it can help you, I have done the research to help guide you as you create your ephemeral content marketing strategy, including an … [Read more...]

6 SEO Tips for Attorneys

Law firms looking to remain competitive in 2018 need to understand the importance of investing in high-level optimization and updating content strategies. These elements help firms keep pace with growing demands and opportunities within SEO verticals. Our team at CEM has seen a sharp uptick in the volume of law-related SEO content published within … [Read more...]

Word Count Sweet Spot: Determining the Optimal Content Length for Professional Services

At Content Equals Money (CEM), we write content as short as a tweet and as long as an ebook. Many business owners, marketers, and content creators wonder about optimal content length. How long is too long? Will I lose my readers if I post something more than 2,000 words? How can I treat a subject in depth in a short post? Read on to discover the … [Read more...]

How to Write Product Descriptions That Actually Convert

Product descriptions are crucial for search engine optimization (SEO), site visibility, traffic generation, and lead conversion. The best product descriptions are the appropriate length, tone, and style. They contain keywords, help attract site visitors, and lead them down the sales funnel. If creating product descriptions feels intimidating, don’t … [Read more...]

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