I Set Up a Business Blog – Now What? Part 2: Integrating Other Channels

No business blog can achieve its full potential without integration with other channels. Multi-channel marketing is an absolute must for the success of your campaign. If you’re feeling lost when it comes to integrating a blog with social media platforms, podcasts, and/or email campaigns, don’t worry. Use Part 2 of this series as a jumping-off point … [Read more...]

I Set Up a Business Blog – Now What? Part 1: Generating Ideas

Congratulations on setting up a business blog! Take a well-deserved moment to pat yourself on the back for a job well done. Then, settle in to begin the next phase – learning how to maintain a blog that will drive traffic to your website, generate new leads, and ultimately help establish your brand as a mainstay in its industry. As a budding … [Read more...]

The Step-By-Step Guide to Creating an eBook

In 2014, there were around 2 million titles in the Kindle store. In 2018, there were over 7 million. What explains this exponential increase? For one, businesses are becoming increasingly savvy about marketing and publishing. Creating an eBook is not only simple, it’s an effective way to market your brand. Know that eBooks are a valuable … [Read more...]

5 Easy Ways to Brainstorm Fresh Blog Content

Discovering new and engaging content to add to your blog requires creativity. Eventually, even the best blogger will run out of original ideas and need to find inspiration for fresh content, but how does that happen? Writer’s block can hinder your blogging efforts, making it less engaging and dull or even cause you to stop writing completely. Don't … [Read more...]

Meet a Member of Our Team: Writer Sarah Voigtman

Human beings love stories, and some of the greatest stories involve heart-warming encounters between strangers. Sarah Voigtman, CEM’s longest-standing content writer, recently shared a story about her encounter with a stranger at the grocery store a few years ago. A woman stopped to talk to Sarah and her two kids. Sarah’s son was nonverbal at … [Read more...]

How to Properly Cite Sources (in a Non-Annoying Way)

Content marketing is all about sharing ideas, but it’s important to make sure those shared ideas are properly sourced. Some entities online do not want their ideas shared at all, while others are open to sharing their work along with proper credit. Failure to properly cite the information is unethical and could even lead to legal trouble, so be … [Read more...]

7 Ways to Quickly Refresh Your Law Blog

Your law blog is a reflection of the legal representation you provide to your clients. Are you giving it the attention it deserves? You already know the importance of content curation, otherwise you wouldn’t be operating a blog for your legal practice. If you’re looking for ways to breathe new life into your law blog and grow your online audience, … [Read more...]

Real Estate Blog Gone Stale? Turn It Around With These Strategies

A fantastic real estate blog has become a vital part of developing a successful realty business. People are turning more and more to online resources to decide on a realtor and find a home. 53% of marketers claim that creating content is the most effective way to bring people to your site. Because they are becoming commonplace for most businesses, … [Read more...]

SEO Basics for B2C Companies

The Content Marketing Institute found that 86% of B2C marketers are using content marketing to draw traffic. To make content marketing successful, knowledge of search engine optimization basics is necessary to use business sites effectively. In B2C marketing, the individual customer is the primary target for marketing, which means information must … [Read more...]

5 Ways to Successfully Manage Your Local SEO

Small businesses must have a creative content plan that focuses on dominating local search engine optimization searches. Too often, small business owners do not use the available methods for drawing in local consumers to their brick and mortar businesses. Their content plan may be too general or not focused on their local target audience. To remedy … [Read more...]

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