How to Write with Authority Part Two: Relevance

Sometimes excellent content will flop because it completely misses its target audience. When people seek written content, they look for what’s relevant to their interests. We do not want to read a post about roofing when we’re looking for flooring. The same holds true when you’re in the driver’s seat – or rather, at the writer’s desk. If you want … [Read more...]

Simple Tech for Small Business Owners, Part Four: WordPress

So far in this series, we’ve talked about ways to drive traffic to your site using SEO and PPC and how to use analytics to make informed decisions. At the core of all these concepts is that your small business has a website. Many do, of course, but if you haven’t set up your website and blog yet, you may be wondering where to start. (Side note: … [Read more...]

Marketing for Your Brick-and-Mortar Store, Part I: Why You Need Dynamic Website Content

Brick-and-mortar store owners have unique considerations when it comes to marketing their content online. The practice of content marketing involves interacting with your customers in an online space, through your website, social media networks, and other digital means. If you exclusively sell your products offline, you might think this doesn’t … [Read more...]

Simple Tech for Small Business Owners, Part Three: Google Analytics

Taking the steps to incorporate SEO and PPC techniques is a great way to drive traffic to your small business website. There’s a lot of potential in just those two strategies, but you may have some questions about their impact. Just how many people are visiting your website? What are they doing on the site? How long do they stay? Knowing the … [Read more...]

How to Write With Authority Part One: Active Voice

We all experience impostor syndrome sometimes – no matter how long we’ve been in our field. Regardless of our level of experience, there’s no getting around the fact that we don’t, and can’t, know everything at any one time. At the same time, confidence is key to convincing readers you really are an expert in your field. Learning how to write … [Read more...]

I Set Up a Business Blog – Now What? Part 5: Managing Your Time

If you’ve stuck with us this far, you’ve created a business blog, gotten the creative juices flowing, integrated other channels, built your audience, and conquered consistency. What’s left to do? The hardest part for some and the easiest for others: time management. If you’re not naturally inclined to effortless time management, this part of the … [Read more...]

How To Tap Into Your Creative Brain and Improve Your Marketing

One of the most common complaints we hear about blogs here at CEM is “I’m just not creative enough to keep up with it.” This is one of the most oft-cited reasons that people don’t tend to their business blogs. It’s true that coming up with content ideas each week can be tough. It’s also true that running a blog takes dedication and a willingness to … [Read more...]

Simple Tech for Small Business Owners, Part Two: PPC Advertising

In the last post in our series, we talked about the ever-present need for understanding search engine optimization (SEO). But when you’re a small business, it can be difficult to compete with much larger websites. Often, a potential customer using a search engine won’t even click past the first page of results – and if your website isn’t there, … [Read more...]

I Set Up a Business Blog – Now What? Part 4: Staying Consistent

If you’ve heard one inspirational quote about consistency, you’ve heard them all. We aren’t here to hit you over the head with all the reasons you should stay on top of your blog. You already know that consistency is key in content – or else you wouldn’t have gotten this far! Instead, we’re here to explain how consistency relates to blogging, how … [Read more...]

Establish Yourself as a Thought Leader in 3 Easy Steps

As a savvy business owner, you’ve likely heard by now that a blog is one of the key ingredients to establishing thought leadership. Have you stopped to consider what this term actually means, let alone how to achieve it? Thought leadership is one of those nebulous terms that businesses like to throw around a lot, but without a working definition it … [Read more...]

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