Style, Grammar, and Usage: The Lowdown on Quality Writing

You might not be an editor, but you can probably spot the difference between a good piece of writing and one that’s lousy. High-quality writing pulls readers along without them realizing it — it’s approachable, interesting, and crisp.Writing can be weak for many reasons besides obvious grammar missteps. It could lack focus, supporting details, … [Read more...]

Why Video Will Never Take the Place of Solid Written Content

If you’re a business without experience using video to promote your product, don’t fret. Video will always complement written content, but it won’t exactly replace it. Written content offers consumers a different kind of concept clarity than audiovisual content, and it facilitates seamless user experiences across all digital interfaces. The … [Read more...]

Why Procrastinators Procrastinate (and How to Break the Cycle)

As a chronic procrastinator, I thought there would be no better way to break my bad habits and teach others how to do the same than to write a blog post about it. After all, teaching myself and others in one fell swoop is a great way to save time—something us procrastinators never seem to have enough of. Procrastination affects more than 20% of the … [Read more...]

Eight Tips for Marketing Your Content in a Crowded Online Space

You’ve written or commissioned a great piece of content. The hard work is over – or so you think. Many businesses post content on their websites and then call the campaign a done deal. If you want to get the most out of your content, the real work begins before and ends long after the content production process.The secret ingredient in … [Read more...]

Pull an Office Space: Quit Your Job Today (No, Really)

Successful entrepreneurs are the heroes of the business world. They make their own rules and work with whom they like, when they like. They create their own destinies and sell products they love. Pursuing a passion and making a profit…the entrepreneur’s reality is most people’s dream. It’s a high-risk, high-reward job—and it could be yours with the … [Read more...]

Crossing the Fine Line Between Originality and Plagiarism

During the Republican National Convention, viewers quickly noticed the similarities between Melania Trump’s speech and Michelle Obama’s 2008 Democratic National Convention speech. The preventable blunder was the focus of many media reports in the days after, highlighting the importance of content originality in today’s digital age.Whether … [Read more...]