Editing for Economy

Editing for economy means eliminating words that don’t add anything to the meaning of a piece of writing. It is quite eye opening to see just how many words you can remove without affecting the purpose of your blog, article, or eBook. In most cases, editing for economy actually improves a piece of writing overall, by letting readers get to the … [Read more...]

8 Marketing Mediums That Need Written Content

Content marketing is all about delivering entertaining and educational content to as many of your audience members as possible. There are so many ways to get engaging content out there that small businesses will never stop needing new content. A small business can get endlessly creative with different media and distribution methods, but it all … [Read more...]

Google Switched to Mobile First Indexing – What it Means for 2019 SEO

At the end of 2018, Google announced they now use Mobile First Indexing (MFI) for more than half of their search results worldwide. The changes have been in the works since 2016 due to significant increases in the amount of users searching Google from mobile devices. Since Google is by and large the most popular search engine, with over 60% more … [Read more...]

Inbound Marketing Vs. Content Marketing

As a small business owner or B2B professional focused on the outreach of your company or brand, you probably hear “content marketing” and “inbound marketing” a lot. They are seemingly synonymous terms, and you might even consider their differences unimportant. However, if you really are concerned with the growth of your brand, it’s important to … [Read more...]

What’s Clogging Your Blog Traffic? 5 Things That Could Be Wrong

Blogging might feel like the bane of your business’s existence. You keep up with a regular blog schedule, write on riveting topics week after week, craft high-quality content, and then...crickets. What’s stopping people from reading your blog? It could be a number of things – many of which might have nothing to do with your writing and everything … [Read more...]

How to Identify and Create Evergreen Content

Think about the last time you needed a definition. The webpage you came across while searching for the definition is an example of evergreen content. Evergreen content takes its name from plants that retain their green leaves year-round. Like the plant, evergreen content stays relevant 24/7/365. It doesn’t turn brown or wither with time. It is … [Read more...]

Why You Should Be Writing Guest Posts

If you’re looking for the perfect way to organically spread your brand and gain more exposure in your niche, consider guest blogging. Guest blogging puts your content on well-respected websites in your community. It helps to position you as a thought leader and can gain new leads without coming off like sales-speak or spam. A guest blog can provide … [Read more...]

Plumbing and HVAC Companies: What Do Your Readers Really Want to Know?

It’s the age of DIY – and plumbing and HVAC are no exceptions. Armed with Google and YouTube videos, home and business owners all too often try to fix things themselves. This means plumbing and HVAC companies must now work even harder to establish their value to customers, and to remain relevant in the industry. Customers of plumbing and HVAC … [Read more...]

The Secret to Outsmarting Facebook’s New Algorithm

As of 2019, the world of Facebook advertising as we know it has ended. Last year, Mark Zuckerberg announced the Facebook algorithm would be undergoing significant changes. His goal for the platform is to “bring people closer together.” In essence, the new algorithm encourages personal connections by filtering out ads and sponsored content from … [Read more...]

From the Editor’s Desk: All the Small Things that Affect Tone

In content marketing, the tone of any copy – from a tweet to a long form – is as important as any aspect of a brand’s image. It needs to be consistent across all written content, which can be difficult when many disconnected writers are handling the copy for a single company. The task usually falls to editors to right these … [Read more...]

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