Content Marketing Fails to Avoid in 2017

Content marketing is an art and a science. It is not something a company can (or should) engage in haphazardly. Content marketing paints a portrait of your company – it showcases who you are, what you do, and what you represent. Great content marketing allows a brand to shine, while unfortunate oversights threaten the integrity of the entire … [Read more...]

Win Over New Industries for Your Agency in 4 Easy Steps

Change is the essence of company growth – change to accommodate new opportunities, technologies, and goals. Expanding into a new industry is one of the best ways to nurture and develop your brand. Yet proving the worth of your agency to a new industry can be tricky. Lack of industry knowledge and inability to market yourself as a capable partner … [Read more...]

Style, Grammar, and Usage: The Lowdown on Quality Writing

You might not be an editor, but you can probably spot the difference between a good piece of writing and one that’s lousy. High-quality writing pulls readers along without them realizing it — it’s approachable, interesting, and crisp.Writing can be weak for many reasons besides obvious grammar missteps. It could lack focus, supporting details, … [Read more...]

Why Video Will Never Take the Place of Solid Written Content

If you’re a business without experience using video to promote your product, don’t fret. Video will always complement written content, but it won’t exactly replace it. Written content offers consumers a different kind of concept clarity than audiovisual content, and it facilitates seamless user experiences across all digital interfaces. The … [Read more...]

Why Procrastinators Procrastinate (and How to Break the Cycle)

As a chronic procrastinator, I thought there would be no better way to break my bad habits and teach others how to do the same than to write a blog post about it. After all, teaching myself and others in one fell swoop is a great way to save time—something us procrastinators never seem to have enough of. Procrastination affects more than 20% of the … [Read more...]

Eight Tips for Marketing Your Content in a Crowded Online Space

You’ve written or commissioned a great piece of content. The hard work is over – or so you think. Many businesses post content on their websites and then call the campaign a done deal. If you want to get the most out of your content, the real work begins before and ends long after the content production process.The secret ingredient in … [Read more...]