How to Write with Authority Part Three: Tone

Welcome back! So far in this series, we’ve looked at the active voice, and how to stay relevant with your content. Today, we look not at what you say, but how you say it: tone. When we speak, our tone conveys emotion and thoughts. Whether we say a sentence high or low affects how our listener interprets the information. Obviously, written … [Read more...]

Marketing for Your Brick-and-Mortar Store, Part II: Why You Should Avoid Digital Sharecropping

Most business owners know that the brick-and-mortar market is more vulnerable than it used to be. We’re officially in the age of e-commerce, and it seems that no one – not even giants like Toys"R"Us – are immune to the threat of extinction. However, there’s a bright point in all the doom and gloom: Millennials, who represent the largest portion of … [Read more...]

Simple Tech for Small Business Owners, Part Five: HTML

In my previous post, I discussed WordPress, one of your content management system (CMS) options for building a website. Most CMSs don’t require users to have any knowledge of code to make a functioning website that’s ready for business. Even so, understanding basic code can help any business owner greatly. Coding may seem like an impossible to … [Read more...]

How to Write with Authority Part Two: Relevance

Sometimes excellent content will flop because it completely misses its target audience. When people seek written content, they look for what’s relevant to their interests. We do not want to read a post about roofing when we’re looking for flooring. The same holds true when you’re in the driver’s seat – or rather, at the writer’s desk. If you want … [Read more...]

Simple Tech for Small Business Owners, Part Four: WordPress

So far in this series, we’ve talked about ways to drive traffic to your site using SEO and PPC and how to use analytics to make informed decisions. At the core of all these concepts is that your small business has a website. Many do, of course, but if you haven’t set up your website and blog yet, you may be wondering where to start. (Side note: … [Read more...]

Marketing for Your Brick-and-Mortar Store, Part I: Why You Need Dynamic Website Content

Brick-and-mortar store owners have unique considerations when it comes to marketing their content online. The practice of content marketing involves interacting with your customers in an online space, through your website, social media networks, and other digital means. If you exclusively sell your products offline, you might think this doesn’t … [Read more...]

Simple Tech for Small Business Owners, Part Three: Google Analytics

Taking the steps to incorporate SEO and PPC techniques is a great way to drive traffic to your small business website. There’s a lot of potential in just those two strategies, but you may have some questions about their impact. Just how many people are visiting your website? What are they doing on the site? How long do they stay? Knowing the … [Read more...]

How to Write With Authority Part One: Active Voice

We all experience impostor syndrome sometimes – no matter how long we’ve been in our field. Regardless of our level of experience, there’s no getting around the fact that we don’t, and can’t, know everything at any one time. At the same time, confidence is key to convincing readers you really are an expert in your field. Learning how to write … [Read more...]

I Set Up a Business Blog – Now What? Part 5: Managing Your Time

If you’ve stuck with us this far, you’ve created a business blog, gotten the creative juices flowing, integrated other channels, built your audience, and conquered consistency. What’s left to do? The hardest part for some and the easiest for others: time management. If you’re not naturally inclined to effortless time management, this part of the … [Read more...]

How To Tap Into Your Creative Brain and Improve Your Marketing

One of the most common complaints we hear about blogs here at CEM is “I’m just not creative enough to keep up with it.” This is one of the most oft-cited reasons that people don’t tend to their business blogs. It’s true that coming up with content ideas each week can be tough. It’s also true that running a blog takes dedication and a willingness to … [Read more...]

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