Simple Tech for Small Business Owners, Part Ten: How to Measure Your PPC Campaign

Previously in our Simple Tech for Small Business Owners series, we talked about PPC (pay per click) advertising. This is a great method for small businesses to get ads out there since they only need to pay for ads that generate actual clicks to their website, not just duration of ad time. But having a successful PPC campaign isn’t just about … [Read more...]

Establishing a Voice Of Authority In the Era Of #FakeNews

Content marketing is as much about curation as it is about creation. True thought leaders establish a voice of authority by reading content and sharing ideas, as well as curating their own original content. It’s safe to say that we live in the era of #FakeNews, with reasonably intelligent adults sharing erroneous, biased, or invalid information. … [Read more...]

Six Topics to Include in Your Law Blog

Your business blog is vital for attracting attention to your law firm. A popular blog could greatly increase website visibility and click-through rates, optimizing your ability to convert. Staying on top of your law blog and writing regularly is the key to keeping it relevant. If you’re one of many lawyers or firms that struggle with generating … [Read more...]

Simple Tech for Small Business Owners, Part Nine: Domain Names

Your small business website is a great way to build your brand and attract new customers. However, getting people to your website is the result of a number of factors, which mostly relies on SEO to pull in attention and search engine rankings. Even so, there’s another level of consideration that comes into helping people to your site: your domain … [Read more...]

3 Content Marketing Best Practices For the Wellness Space

Content marketing for the wellness space comes with unique challenges and opportunities. A degree of caution is necessary, especially when providing health information and advice. Content marketers and business owners must strive to provide well-researched and actionable content while marketing to a diverse demographic. Providing quality content … [Read more...]

Simple Tech for Small Business Owners, Part Eight: CSS

Previously on Simple Tech for Small Business Owners, we’ve discussed the importance of understanding coding and learning HTML. As a brief recap, we talked about why it’s good for your small business website to learn about HTML, as it’s one of the most widespread coding languages for web development in the world. In general, if your site runs on … [Read more...]

6 Must-Know Secrets to a Successful Business Blog (Revealed)

The “secret to success” isn’t necessarily a secret at all – often, well-known tips and tricks are all it takes to boost sales. Believe it or not, easy-to-follow roadmaps exist to poise your blog for maximum audience impact. If your business blog hasn’t been delivering the results you expected, you could be missing a key ingredient. Use this list of … [Read more...]

Marketing for Your Brick and Mortar Store, Part V: A Loyalty Program

 In our brick and mortar marketing series, we’ve talked about a lot of different ways that your online efforts can improve your in-store revenue: through updating your website with dynamic content, garnering positive online reviews, and avoiding digital sharecropping. Today, we’re going over the fifth and final aspect of our series: rewards … [Read more...]

Simple Tech for Small Business Owners, Part Seven: Video Campaigns

If you’ve ever used a video streaming service, then you’ve likely seen a video ad before. Video is an increasingly popular form of media, which makes it the perfect form of advertising. Not just for large companies, but for smaller businesses as well. When you make use of a video campaign, you’re creating some great opportunities for attracting … [Read more...]

How to Write with Authority Part Five: Blog Design

It seems irrelevant – particularly in the context of your written content – but your blog’s design might be losing you customers. Think about if you landed on a new company’s blog and, even though it updates regularly, it looks like it was designed in 2009. How would you, as a potential customer, feel about that company? Would you read their text? … [Read more...]

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