5 Blogging Tips for Plumbers

As a plumber, don’t underestimate the power of your blog. Posting consistent blogs is one of the most effective ways to generate leads, attract more website visitors, and ultimately boost your client base. However, a blog won’t transform your business overnight. It’s a long-term marketing strategy that will work for your plumbing company only if … [Read more...]

CEM’s 3 Rules to Creating the Best Blog Introductions

Imagine taking a road trip without knowing the destination. Starting a recipe without learning the ingredients. Your first day at a new job without a clue as to what you’re supposed to do. You’d feel lost, confused, and anxious, right? This is what a blog post without a great introduction does to readers – but readers can bounce from a blog that … [Read more...]

Revamp Your Realtor Blog With These 5 Tips

More and more clients are using websites like Zillow, Trulia, and Realtor.com to find their next residences. Thanks to the internet, it’s now easy for clients to download apps and find their dream properties. The real estate industry going digital isn’t necessarily a bad thing for traditional realtors. In fact, buyers still work with agents 88% of … [Read more...]

How to Use Ephemeral Content Marketing in 2018

In 2018, will you be taking advantage of all the marketing avenues available to you? Experts predict that ephemeral content marketing will reign supreme this year. To help you understand what this content is and how it can help you, I have done the research to help guide you as you create your ephemeral content marketing strategy, including an … [Read more...]

6 SEO Tips for Attorneys

Law firms looking to remain competitive in 2018 need to understand the importance of investing in high-level optimization and updating content strategies. These elements help firms keep pace with growing demands and opportunities within SEO verticals. Our team at CEM has seen a sharp uptick in the volume of law-related SEO content published within … [Read more...]

Word Count Sweet Spot: Determining the Optimal Content Length for Professional Services

At Content Equals Money (CEM), we write content as short as a tweet and as long as an ebook. Many business owners, marketers, and content creators wonder about optimal content length. How long is too long? Will I lose my readers if I post something more than 2,000 words? How can I treat a subject in depth in a short post? Read on to discover the … [Read more...]

How to Write Product Descriptions That Actually Convert

Product descriptions are crucial for search engine optimization (SEO), site visibility, traffic generation, and lead conversion. The best product descriptions are the appropriate length, tone, and style. They contain keywords, help attract site visitors, and lead them down the sales funnel. If creating product descriptions feels intimidating, don’t … [Read more...]

Top Strategies for Building Your Audience in 2018

According to 2017’s content marketing survey, a whopping 80% of content marketers reported a focus on building their audiences – an 18% increase over last year. We’ve known for years that audience building should be the main focus of a content marketing strategy, and now it’s clear that more and more marketers agree. In 2018, be a company that’s … [Read more...]

How to Prove the ROI of a Content Marketing Budget to Your End Clients

  Convincing your end client that the returns of a content marketing budget are well worth the investment doesn’t have to be difficult. With the right information to back up your claims, your client will jump at the promise of a surefire thing. Content marketing is a cornerstone of any successful business. Here are three ways to prove the … [Read more...]

Content Marketing Fails to Avoid in 2017

Content marketing is an art and a science. It is not something a company can (or should) engage in haphazardly. Content marketing paints a portrait of your company – it showcases who you are, what you do, and what you represent. Great content marketing allows a brand to shine, while unfortunate oversights threaten the integrity of the entire … [Read more...]

Share This