What Does A Perfect Blog Post Look Like? 3 Essential Tenets

Everyone claims to have a secret to success, a “perfect recipe” that makes their product a cut above the rest. KFC relies on its 11 herb and spices blend. Dr. Pepper has a super-secret proprietary blend of who-knows-what that produces that iconic taste and flavor. My husband injects his chicken and turkey with butter infused with secret spices that … [Read more...]

Bizarre Brand Hits and Misses – What We Can Learn From Them

Today’s marketing campaigns seem to be all about eliciting the most conversation. Social media has become a powerful driver for business success, an idea with which Fortune 500 companies are all too familiar. Over the years, we’ve seen some truly bizarre social media and content marketing campaigns with varying degrees of success. Some take on a … [Read more...]

Save Time and Money With Social Media Bulk Scheduling

It’s no secret that small business owners have a lot on their plate. You might play the accountant, the HR representative, and the social media strategist, all within the space of a few hours. When you’re tackling so many tasks at once, it can be difficult to keep track of them all. Like any savvy marketing pro, you know that social media plays … [Read more...]

Improve Your Social (Media) Skills to Stay Relevant as a Small Business

Around one third of the entire global population (and 60% of North America’s population) are active on social media. This is an enormous audience you simply cannot ignore as a small business in 2018. Engaging in a regular social media content strategy can increase your brand’s visibility, give your business a relatable voice, and increase your site … [Read more...]

Law Blogs and Websites: Original Photos, Stock Photos, or Both?

Law blogs need the power to connect with potential clients and make them feel the firm is right for them. Imagery plays an important role in legal blogs and websites, as it adds individuality to your site and distinguishes you from competitors. In a consumer atmosphere that praises originality, it’s shocking to discover that 97% of law firm … [Read more...]

3 Indisputable Truths That Prove You Need a Blog

In this day and age, consumers expect companies to have blogs. More than that; they are disappointed when a brand doesn’t blog. For business owners that have blogged since day one, it can be hard to believe that many businesses still haven’t joined the blogosphere. If you aren’t chuckling, you’re probably one of the latter. A blog is more than … [Read more...]

Creative Blog Topics for Every Month of the Year

As a business owner, you might understand the importance of running a regular blog, but the reality of doing so can feel more like running a never-ending marathon. Coming up with fresh blog ideas is one of the most common roadblocks for business bloggers. If this sounds like you, never fear! CEM is here, with ways to spark new blog ideas regardless … [Read more...]

How to Use the Power of Local SEO for Your eCommerce Site

Local SEO is a necessity for eCommerce businesses that want to thrive, not just survive. eCommerce and local SEO can seem mutually exclusive – the very nature of eCommerce means goods are accessible to people across a large geographic location. Yet, eCommerce site or store owners can and should benefit from local SEO. To have a chance against … [Read more...]

These Secrets to Work/Life Balance Might Not Be What You Expect

We’ve all heard of that holy grail of work/life balance. In the digital age, it can seem nearly impossible to achieve: our businesses are directly in our phones and laptops, and the urge to ignore the frantic ping of an email notification can insatiable. Work/life balance is especially hard for me to wrap my mind around because I work from home. … [Read more...]

Want to Grow Your Business? Focus On Your Current Customers, Research Says

In content marketing, we talk a lot about the importance of reaching new customers and expanding our markets to achieve business success. However, we often neglect to talk about the importance of focusing on current customers. In fact, research suggests that current customer outreach is just as, if not more, important to achieving business growth. … [Read more...]

Share This