Eight Tips for Marketing Your Content in a Crowded Online Space

You’ve written or commissioned a great piece of content. The hard work is over – or so you think. Many businesses post content on their websites and then call the campaign a done deal. If you want to get the most out of your content, the real work begins before and ends long after the content production process.The secret ingredient in … [Read more...]

Pull an Office Space: Quit Your Job Today (No, Really)

Successful entrepreneurs are the heroes of the business world. They make their own rules and work with whom they like, when they like. They create their own destinies and sell products they love. Pursuing a passion and making a profit…the entrepreneur’s reality is most people’s dream. It’s a high-risk, high-reward job—and it could be yours with the … [Read more...]

Crossing the Fine Line Between Originality and Plagiarism

During the Republican National Convention, viewers quickly noticed the similarities between Melania Trump’s speech and Michelle Obama’s 2008 Democratic National Convention speech. The preventable blunder was the focus of many media reports in the days after, highlighting the importance of content originality in today’s digital age.Whether … [Read more...]

How to Create Great Video Content if You Don’t Know What You’re Doing

It’s no secret that video has a prominent place on the modern marketer’s list of priorities. As the numbers continue to roll in on the incredible returns businesses enjoy from integrating video tech into their marketing strategies, savvy business execs look to get in on the action. The question now becomes: can a small business create profitable … [Read more...]

Writing for Amazon: A Quick Guide to Building a Lasting Brand

Amazon has been fighting a battle against fake reviews recently, but false reviews are only part of the problem with seller marketing on the platform. Amazon product descriptions read like bad advertisements from direct mailers in the 1990s. In a world where consumers are getting savvier about where and how they spend their -earned cash, no … [Read more...]

How to Master Your Time and Rule the World (or at Least Your World)

The secret to mastering your time is… You had to know it wouldn’t be that easy. Unfortunately, there’s no one-size-fits-all multitasking solution—no yoga pants of productivity. If this were the case, we’d all be masters of our time. As it is, we’re lucky if we can get to work without spilling coffee on wrinkled pantsuits pulled out of the dirty … [Read more...]