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Writing for Amazon: A Quick Guide to Building a Lasting Brand

Amazon has been fighting a battle against fake reviews recently, but false reviews are only part of the problem with seller marketing on the platform. Amazon product descriptions read like bad advertisements from direct mailers in the 1990s. In a world where consumers are getting savvier about where and how they spend their -earned cash, no … [Read more...]

How to Master Your Time and Rule the World (or at Least Your World)

The secret to mastering your time is… You had to know it wouldn’t be that easy. Unfortunately, there’s no one-size-fits-all multitasking solution—no yoga pants of productivity. If this were the case, we’d all be masters of our time. As it is, we’re lucky if we can get to work without spilling coffee on wrinkled pantsuits pulled out of the dirty … [Read more...]

Give Your Social Media Strategy a Content Makeover

Compare one of your friend’s Facebook profiles with your business profile on Facebook. Do you notice any differences? I would be willing to bet that you can clearly see your friend’s personality, interests, and lifestyle on a personal profile page. Unfortunately, many businesses forget to flesh out their profiles with the same vigor. They copy and … [Read more...]

Video Killed the Radio Star…Is Written Content Next?

The song “Video Killed the Radio Star” debuted by the Buggles in 1980. The image above was published in 1987. Now it’s 30 years later, we’re still discussing the battle between the written and digital word, and the stakes are higher than ever. With the incredible rise of video content over IP, the cyber world is discussing the end of text content … [Read more...]

Uncover the Potential in Your Content With Diversified Content Sources

Most brands have informative content production down to a science. They hit “go” on the production pipeline and can produce dozens of helpful articles in a limited timeframe. While this type of content is important, it’s missing something crucial: the human experience. Consumers can go online anywhere and discover third person narratives from … [Read more...]

Does Donald Trump Prove There Really Is No Such Thing as Bad Publicity?

The old adage about there being no such thing as bad publicity has undergone its most trying test yet during the 2016 presidential election campaign. Republican candidate Donald Trump has come under significant media fire for many of his actions and speeches on the campaign trail.The media has mocked, ridiculed, berated, and heckled Trump again … [Read more...]

5 Types of Business Ebooks and Why You Need to Write One

It’s 2016, and simply posting a new blog article every week may or may not help your brand stay on top. To truly stand out from the sheer volume of uploads that take place daily, brands need to diversify and optimize each piece of content. A properly developed and marketed ebook can take your content offerings above and beyond newsletters and blog … [Read more...]

Hot Off the Press: Why Print Still Matters

 In the never-ending talk about business marketing platforms, it seems like one is always forgotten: good old-fashioned print. It can be easy to cast off print as the ugly stepchild of today’s multimedia marketing platforms, but studies show we may be dismissing its reach too soon. Many business owners opt to replace paper advertisements … [Read more...]

Craft a Meaningful “About Us” Page With These 5 Content Tips

Some websites have beautifully designed layouts, audience friendly content—and pitiful About Us content. Your brand story is wholly unique, and every company has one. Successful marketing is about uncovering a brand story and then using it to drive other marketing activities. Failing to see the About Us section as a marketing and brand positioning … [Read more...]

How to Avoid These Two Scams People Are Still Falling For

 I like to think I’m pretty tech-savvy. As a web writer, it’s part of my job to stay on top of digital trends and have up-to-date information on the Internet of Things. As a Millennial, I grew up knowing about hackers, scammers, con artists, and every other type of villain known to the 21st century. I know not to give out my credit card … [Read more...]

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