Simple Tech for Small Business Owners, Part Three: Google Analytics

Taking the steps to incorporate SEO and PPC techniques is a great way to drive traffic to your small business website. There’s a lot of potential in just those two strategies, but you may have some questions about their impact. Just how many people are visiting your website? What are they doing on the site? How long do they stay? Knowing the … [Read more...]

How to Write With Authority Part One: Active Voice

We all experience impostor syndrome sometimes – no matter how long we’ve been in our field. Regardless of our level of experience, there’s no getting around the fact that we don’t, and can’t, know everything at any one time. At the same time, confidence is key to convincing readers you really are an expert in your field. Learning how to write … [Read more...]

I Set Up a Business Blog – Now What? Part 5: Managing Your Time

If you’ve stuck with us this far, you’ve created a business blog, gotten the creative juices flowing, integrated other channels, built your audience, and conquered consistency. What’s left to do? The hardest part for some and the easiest for others: time management. If you’re not naturally inclined to effortless time management, this part of the … [Read more...]

How To Tap Into Your Creative Brain and Improve Your Marketing

One of the most common complaints we hear about blogs here at CEM is “I’m just not creative enough to keep up with it.” This is one of the most oft-cited reasons that people don’t tend to their business blogs. It’s true that coming up with content ideas each week can be tough. It’s also true that running a blog takes dedication and a willingness to … [Read more...]

Simple Tech for Small Business Owners, Part Two: PPC Advertising

In the last post in our series, we talked about the ever-present need for understanding search engine optimization (SEO). But when you’re a small business, it can be difficult to compete with much larger websites. Often, a potential customer using a search engine won’t even click past the first page of results – and if your website isn’t there, … [Read more...]

I Set Up a Business Blog – Now What? Part 4: Staying Consistent

If you’ve heard one inspirational quote about consistency, you’ve heard them all. We aren’t here to hit you over the head with all the reasons you should stay on top of your blog. You already know that consistency is key in content – or else you wouldn’t have gotten this far! Instead, we’re here to explain how consistency relates to blogging, how … [Read more...]

Establish Yourself as a Thought Leader in 3 Easy Steps

As a savvy business owner, you’ve likely heard by now that a blog is one of the key ingredients to establishing thought leadership. Have you stopped to consider what this term actually means, let alone how to achieve it? Thought leadership is one of those nebulous terms that businesses like to throw around a lot, but without a working definition it … [Read more...]

Simple Tech for Small Business Owners, Part One: SEO

Small business owners have a lot on their plate. They not only have to handle all the logistics of running a business, they also must spend time finding ways to best promote their services so that their company can thrive. In today’s world, technology has become the predominant way for marketing and advertising, meaning that the small business … [Read more...]

I Set Up a Business Blog – Now What? Part 3: Building Your Audience

What is a business blog without a loyal readership? Cultivating a blog that your audience will actually want to read is just the first step – now you need to attract users and incentivize them to keep up with your blog. “If you build it, they will come,” isn’t always the case with a business blog. Many of the most successful bloggers today had … [Read more...]

How to Feed the Middle of Your Funnel

Every good fisherman knows that the hardest part of fishing is not waiting for the fish to bite, it’s reeling them in. You can’t be too aggressive, or too lax, if you want to bring in a big catch. Inbound content marketing is the same. Leads at the top of the funnel take the bait, but the middle of the funnel is the most challenging and important … [Read more...]

Share This