How to Create Great Video Content if You Don’t Know What You’re Doing

It’s no secret that video has a prominent place on the modern marketer’s list of priorities. As the numbers continue to roll in on the incredible returns businesses enjoy from integrating video tech into their marketing strategies, savvy business execs look to get in on the action. The question now becomes: can a small business create profitable … [Read more...]

Writing for Amazon: A Quick Guide to Building a Lasting Brand

Amazon has been fighting a battle against fake reviews recently, but false reviews are only part of the problem with seller marketing on the platform. Amazon product descriptions read like bad advertisements from direct mailers in the 1990s. In a world where consumers are getting savvier about where and how they spend their -earned cash, no … [Read more...]

How to Master Your Time and Rule the World (or at Least Your World)

The secret to mastering your time is… You had to know it wouldn’t be that easy. Unfortunately, there’s no one-size-fits-all multitasking solution—no yoga pants of productivity. If this were the case, we’d all be masters of our time. As it is, we’re lucky if we can get to work without spilling coffee on wrinkled pantsuits pulled out of the dirty … [Read more...]

Give Your Social Media Strategy a Content Makeover

Compare one of your friend’s Facebook profiles with your business profile on Facebook. Do you notice any differences? I would be willing to bet that you can clearly see your friend’s personality, interests, and lifestyle on a personal profile page. Unfortunately, many businesses forget to flesh out their profiles with the same vigor. They copy and … [Read more...]

Video Killed the Radio Star…Is Written Content Next?

The song “Video Killed the Radio Star” debuted by the Buggles in 1980. The image above was published in 1987. Now it’s 30 years later, we’re still discussing the battle between the written and digital word, and the stakes are higher than ever. With the incredible rise of video content over IP, the cyber world is discussing the end of text content … [Read more...]

Uncover the Potential in Your Content With Diversified Content Sources

Most brands have informative content production down to a science. They hit “go” on the production pipeline and can produce dozens of helpful articles in a limited timeframe. While this type of content is important, it’s missing something crucial: the human experience. Consumers can go online anywhere and discover third person narratives from … [Read more...]