Lure the Right Job Candidates With Exceptional Content

When brands start work on a content marketing strategy, they often forget that content is a multifaceted tool. In addition to sales, customer retention, and customer service, your online content serves as a beacon for talent. If you want your brand to attract the best and the brightest, your existing content should reflect that goal.Many of the … [Read more...]

4 Questions That Will Make You Rethink Your Brand Strategy

Many business owners prefer to clap their hands over their ears and hum loudly when people start doling out advice, whether that’s about their brand or about how to put together a new bookcase. Rather than taking time to identify things we can do better, it’s human nature to avoid serious introspection.We want to believe our businesses are … [Read more...]

What the 2016 Presidential Election Can Teach Us About Content Management Strategy

You either, love, hate, or love to hate politics. I’m personally in the first camp. I can’t get enough of the charade of endless pandering. Election night is a party in our house, where we stay up late and mark the states Red or Blue as the results come in amid a flurry of wine and snacks. We live in a swing state, THE swing state that makes or … [Read more...]

Why Retailers Should Never Ignore These Types of Content

Retailers, whether of e-commerce or brick and mortar variety, have quite the selection when it comes to content marketing. There are many variations on content in the marketing world, but not all types of content are suitable for all brands. Some companies have little room for social media campaigns or white papers. Retailers, on the other hand, … [Read more...]

The Evolution of the American Girl Collection and How We Should Respond

Most girls born after 1986 understand the inescapable allure of the American Girl franchise. Perhaps you found them through the many books that have been published through the American Girl company. Even if you didn’t own any American Girl dolls, you probably knew a classmate who did. The collection originally focused on fictional girls, all nine … [Read more...]

Being Yourself: The Importance of Authenticity in Online Marketing

Authenticity is something that more brands are starting to incorporate into their marketing strategies. For a long time, online marketing was about getting more content online, looking at analytics, and using data driven strategies to drive traffic. This is still important, but Google’s ever more intelligent algorithms are reining in marketing … [Read more...]