Buffalo Wild Wings Extends Its Brand with Craft Beer

Buffalo_Wild_WingsBuffalo Wild Wings – that sports themed purveyor of all things delicious – recently teamed up with Red Hook Brewery to develop a new craft beer. The beer, called Game Changer, apparently goes quite well with all of the delicious wings and wedges that Buffalo Wild Wings has to offer.

Game Changer is already available at locations nationwide and even though the beer does not technically belong to the restaurant, Red Hook acknowledges that the beer could not have been created without Buffalo Wild Wings’ help. As a result, the beer will be served predominantly at the restaurant, which is great for everyone’s bottom line.

Beer: A Logical Extension of the BWW Brand

Now that Buffalo Wild Wings has had a hand in creating a new craft beer, it seems weird that it took them so long to do it. After all, B-Dubs serves more draft beer than any chain restaurant in the world and is “the number 1 account for more than 50 different beer brands.” At the time, however, it seemed to be an entirely novel concept that a wing joint would get involved with beer development.

It all goes to show you that if Buffalo Wild Wings, a chain restaurant with more than 900 locations, can find a way to logically and creatively expand its brand, then anything is possible for most businesses and their branding. Who knows – in the future, we may see more restaurants with their own adult beverage lines, or real estate agents that also offer packing and moving services. The sky’s the limit!

How have you branched out to find more creative ways to brand your company?

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A teacher by trade, Elizabeth LaBelle graduated with honors from the University of Michigan in 2011. After specializing in Political Science and Francophone Studies with a minor in Korean, the only tangible skill she can show for it is the ability to write in all three languages. Elizabeth never thought she would get paid to write in any language – but after four years washing dishes in an industrial kitchen and a year selling office supplies door-to-door, nothing surprises her. When she’s not writing or teaching, Elizabeth coaches high school debate and forensics. Her hobbies include thoroughbred racing, competitive pool playing and hunting for the perfect Chicago apartment.

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