Internet chatter was ablaze this week when Twitter users realized that Burger King’s official account had been hacked! Un-King-like tweets were blasted at the chain’s 83,000+ followers. Some of the tweets included jokes about bath salts and even mentioned the King’s main rival McDonald’s.
As content creators and marketers, the security of our websites and content is of the utmost importance. Aside from securing private information, web security also allows us to protect the image and reputation of our brand. While Burger King’s Twitter hacking scandal was humorous for some people and stressful for others, may it be a reminder of the steps we should take to protect our content!
Burger King isn’t the first large business or organization to have their site and data hacked. Since we know that hacking is a real threat, content creators can think ahead and anticipate the worst-case scenario. When we do this, we are not only prepared, but actually make our content more secure as well.
- Create back-ups. Whether you have a back-up copy of all your content or a copy of HTML coding, these back-up copies allow you to fully restore the site to normal.
- Contact your web host. When Burger King’s account was hacked, they contacted Twitter immediately to not only temporarily pull the account online, but to regain access. Contacting your web host will help protect your reputation and content.
- Update security. Generally, internet users should consider changing their passwords every three months. Furthermore, analyze what went wrong and update patches or any coding that may have contributed to the hack.
How the Law Protects Content Creators
When your content is illegally hacked and your site defaced, the law is on your side to help you. Each state has its own regulations as to how the case will be handled, so research the laws specific to your region. There are also attorneys that specialize in data breach response. Experts are particularly helpful if you do business nationally, as 46 states have different laws and standards as to what exactly constitutes PII – personally identifiable information.
Revisit Your Security Plan
Whether you’re recovering from being hacked or planning ahead to prevent a hack, revisiting your security plan can help you avoid a situation like Burger King’s.
- Upload your back-up plan. Again, having a back-up copy of your content and HTML allows you to get your site back up and running as quickly as possible.
- Upgrade software. Ensure that you have the latest version available and install an active firewall on your computer if you don’t have one already. Consider running a malware scan.
- Update hosting programs. Aside from updating your computer, make sure you use the latest programs from 3rd party hosting accounts such as WordPress or Joomla.
Aside from private information, hacking is particularly harmful for content creators because we have a brand and online reputation to maintain. Including these tips in your strategy will help you recover or prevent a hacking situation!
Have you or someone you’ve known ever been hacked? If so, share your story with our readers below!
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