Seven Years of Back to School Cause Marketing By OfficeMax

a day made betterThis year will mark the seventh anniversary of A Day Made Better, a partnership between OfficeMax and AdoptAClassroom.org. OfficeMax believes that teachers should not have to pay for their own school supplies, and so this particular corner of marketing for a good cause awards several teachers with $1,000 worth of school supplies each year. Let’s take a closer look at the A Day Made Better campaign.

Filling the Need for School Supplies

OfficeMax and AdoptAClassroom.org both believe strongly in the need for good classroom materials for the education of children. Celebrity spokespeople weigh in on A Day Made Better’s video. Stars like Debi Mazar, Selena Gomez, and James Denton all briefly explain how important their favorite teachers were to their own development.

The problem? According to OfficeMax, teachers are spending on average $1,000 out of pocket per year on school supplies for their classrooms. For educators who make an average of $30,000 per year, that thousand is no small chunk of change.

Erasing Teacher-Funded Classrooms

OfficeMax’s A Day Made Better will surprise over 1,000 classrooms with $1,000 in school supplies. The campaign works on a number of levels. OfficeMax is working to raise awareness of an issue that most people have probably never considered a problem before, by doing a good deed. Campaigns like these are also excellent PR for the brand, so consumers know that the money they spend on supplies at OfficeMax will, in part, go to a good cause.

OfficeMax does not ask for any donations to their company for the one-day event. Their call to action is simple: you can adopt a classroom in need of supplies through the Adopt-A-Classroom website, and 100% of your donation goes directly to the teacher, to be allocated to resources for the classroom and students. Donors will receive feedback from the teacher and students, as well as reports on how the funds are being used – and their impact on the classroom.

Other suggestions involve helping students and teachers with donations of school supplies through their Get Involved page. By buying OfficeMax products, this company says, you are doing a good deed. This year’s A Day Made Better event will fall on October 1st – just a few weeks away.

Visit www.adoptaclassroom.org to get involved!

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Tree

Tree is a somewhat nomadic graduate student pursuing an MFA in Poetry and Literary Translation from Drew University. A self-identified “diplobrat,” she spent over 16 years living as an expat in countries like Guatemala, Bolivia, and Tanzania. Tree graduated from Smith College in 2012 with a degree in Spanish Language and Literature, a minor in Studio Art, and a concentration in Landscape Studies. In between writing poetry for school and content for CEM, she dabbles in goat herding and freelancing. Other interests include reading, watercolor painting, gardening, and traveling.

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