I am blown away by the multitude of services popping up these days. It used to be (before SaaS came about in 1995) that if you wanted a program, you had to build it yourself. In fact, you had to hire an entire staff to work the program from the ground up. And of course you also needed to keep them on long term for any bugs.
Yup, in this modern age we are spoiled beyond just our iPhones. The ability to run business is cheaper and easier than ever before. Forget the brick and mortar businesses with their mortgages, today you can run a legitimate and highly profitable business on a shoestring budget.
Did I mention that I literally launched ContentEqualsMoney.com with $200? Yeah, it’s insanely cheap to get the ball rolling.
And the fun never stops as more and more developers are providing valuable pieces to your marketing arsenal for little to no cost.
Remember that the most expensive part of your marketing budget is going to be content creation. Whether that is blogs, articles, videos or podcasts – you don’t want to go cheap with the actual content creation portion of your budget. It’s like tattoos: good tattoos aren’t cheap and cheap tattoos aren’t good. Remember that your content shapes your brand, and even though stuff gets spread around like lightning that one bad piece of craptastic content will haunt you forever. Just like a bad tattoo.
Okay, so let’s set aside the actual content creation portion. That is a decision for another time. Right now let’s talk about how to save money in the spreading of your content.
I have some incredibly cheap options for you:
1) OnlyWire: This is the best bookmarking service I’ve seen in ages. It takes quite a bit of time to create your different profiles. And of course you want to be smart about it – if you have 10 other automated things hooked up to your twitter account for example, you probably want to skip Twitter for Onlywire. However, for the 40 or so other bookmarking sites you aren’t regularly using, this is a perfect way to leverage them.
Big Tip: Make sure to put in the time to create unique content when setting up your accounts. Also, be sure to fill out the profiles completely and come back to visit the sites once a month to add some interaction.
Cost – starts at $10/mth
2) Spread.us: This incredibly simple application allows you to invite people to spread your content as soon as it publishes. TheNextWeb.com used this service to grow from a few to a few hundred spreaders, providing them hundreds of thousands of visitors each month to their site. Essentially, you are making it easier for people to tweet or post your content to their facebook page. It’s obviously great for breaking news sites like TNW but any site can use it. As long as you are providing quality content that people can trust, they will love the help keeping their social feeds active. Here’s the signup page for our Spread.us account.
Big Tip: Remember that your content will be “spread” as soon as it publishes, similar to your RSS feed so always make sure that your content is 100% ready before you press publish. It takes a bit for this to grow in momentum but in a couple months you will see practically instant traffic each time you post something new!
Cost – starts at $15/mth
3) Timely.is: If you are like me, you don’t want to keep jumping back into your social feeds during the day. You don’t have the time or the money to pay someone else to do it all day long. Timely is a great resource to keep your Twitter both genuine and active. Essentially, you fill up the tweets you want to send for that day and then Timely.is will post them at times that are best for your feed. So spend 20-30 minutes each morning finding the best your industry has to offer and then get back to your other business. Your twitter feed will be lively all day!
Big Tip: Never rely 100% on automation for Twitter or any other social feed. Make sure to spend time each day (even 20-30 minutes) doing some genuine interaction. Have fun with it. I would suggest using a service like Assist.ly to make sure you are actively responding to any direct messages or mentions as well.
Cost – FREE
As long as you are providing genuinely good content, you will find these three tools an incredible lifesaver. With these tools you will be seen by a much wider audience then before, and because you might only have 1 or 2 chances to impress them you want to make the most of it!
And for less than $25/mth that leaves you a lot more cash for content creation!
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