Commenting as a Writing Conversion Strategy

Commenting as a Writing Conversion StrategyBlog comments are crazy popular with traffic builders. If you are brand new to blog commenting, check out this post from SEOmoz about Blog Commenting as a Marketing Strategy. I also did a post recently about Commenting as a Content System

Let’s get the ball rolling with why writing conversion is more important than traffic. Yes, blog comments are great traffic generators but would you really care if you had a million site visitors if none of the converted? Well, maybe you would care a little, but not much. The point of selling online is to sell online, not show off your website. That’s why I want to delve into 4 ways to use commenting as a writing conversion strategy.

1 – Complement Your Host

Though it is only proper etiquette to compliment your host, make sure that when you are blog commenting you are also complementing. For example, if you are commenting on a blog that sells running shoes you should complement their post with more information about running shoes. And if you happen to be selling a related product (running socks or gels) you can mention them as well. It is in bad taste to promote your own product if it is in direct competition with the author.

2 – Use Your 15 Seconds Wisely

Chances are your blog comment will be the very first impression many people will have of you and your business. This means those 30 words can spell the difference between a new potential lead or nothing at all. I wouldn’t stress about every single comment like it was your Master’s thesis, but be mindful that your comment will be a single snapshot of your entire brand.

3 – Be Transparent

The world is much more savvy than ever before and your customers are getting sharper each day. Don’t try to trick them by leaving comments that will just make them mad later on. If you are inserting a shameless plug inside a well written comment then be honest about it. Chances are, you will get more clickthrus and a lower bounce rate.

4 – See The Pain

A core tenant of good copywriting is identifying a pain point and then providing an answer. This is an especially powerful tactic when blog commenting. If you are reading a post that leads naturally to another issue, identify it and answer it. Chances are high that the author will write an additional post and might even link back to you due to your comment. And if the author isn’t that on top of things, you still have the opportunity for other readers to get to the same problem and then see your conclusion.

Blog commenting is great for a lot of things, including conversion. It’s all about being intentional about who your audience is and what they are thinking about at the time. The way I see it, as long as you are putting in the effort to leave meaningful comments you might as well leverage them as much as possible.

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Amie Marse is the founder of Content Equals Money. She lives in Lexington, KY with her two dogs: Billie and Lily. She has been writing content for her web based clients since 2005. She launched Content Equals Money in Oct of 2010, home of conversion focused content writing services. She loves to chat about small business development and how to make content equal money!

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    1. Great post! I love your 4 points…first of all because there are 4. Sounds silly but 4 points are easier to remember than say, 10. I also agree that even comments are your brand’s “first impression” and a lot of times you don’t get a second chance to make a first impression. I’ve seen comments that contain misspelling and poor grammar and it automatically makes me think the person commenting did not put attention, time or care into their comment.
      Lanae was just talking about…Amazing Trail RunMy Profile

    2. Good advice here. I especially like the idea of using your 15 seconds wisely. It seems so obvious when we think about it, but many of us maybe *don’t* think about it — how, not just our blog posts, but our comments are all part of our personal/company brands.
      Renee DeCoskey was just talking about…Committed to Commenting: A Blogging ResolutionMy Profile


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    2. […] over and over, you are building your brand one comment at a time. The next post in this series is Commenting as a Writing Conversion Strategy. AmieAmie Marse is the founder of Content Equals Money. She lives in Lexington, KY with her two […]

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