Blog comments are crazy popular with traffic builders. If you are brand new to blog commenting, check out this post from SEOmoz about Blog Commenting as a Marketing Strategy. I also did a post recently about Commenting as a Content System
Let’s get the ball rolling with why writing conversion is more important than traffic. Yes, blog comments are great traffic generators but would you really care if you had a million site visitors if none of the converted? Well, maybe you would care a little, but not much. The point of selling online is to sell online, not show off your website. That’s why I want to delve into 4 ways to use commenting as a writing conversion strategy.
1 – Complement Your Host
Though it is only proper etiquette to compliment your host, make sure that when you are blog commenting you are also complementing. For example, if you are commenting on a blog that sells running shoes you should complement their post with more information about running shoes. And if you happen to be selling a related product (running socks or gels) you can mention them as well. It is in bad taste to promote your own product if it is in direct competition with the author.
2 – Use Your 15 Seconds Wisely
Chances are your blog comment will be the very first impression many people will have of you and your business. This means those 30 words can spell the difference between a new potential lead or nothing at all. I wouldn’t stress about every single comment like it was your Master’s thesis, but be mindful that your comment will be a single snapshot of your entire brand.
3 – Be Transparent
The world is much more savvy than ever before and your customers are getting sharper each day. Don’t try to trick them by leaving comments that will just make them mad later on. If you are inserting a shameless plug inside a well written comment then be honest about it. Chances are, you will get more clickthrus and a lower bounce rate.
4 – See The Pain
A core tenant of good copywriting is identifying a pain point and then providing an answer. This is an especially powerful tactic when blog commenting. If you are reading a post that leads naturally to another issue, identify it and answer it. Chances are high that the author will write an additional post and might even link back to you due to your comment. And if the author isn’t that on top of things, you still have the opportunity for other readers to get to the same problem and then see your conclusion.
Blog commenting is great for a lot of things, including conversion. It’s all about being intentional about who your audience is and what they are thinking about at the time. The way I see it, as long as you are putting in the effort to leave meaningful comments you might as well leverage them as much as possible.
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