Consumer Feedback Leads to Tweaks on iOS7

iOS7Apple’s iOS 7 was, for the most part, a huge hit on the part of the company. From the sleek design of the interface to the other functionality updates, iOS 7 was much anticipated – and it delivered. However, some complaints from the sidelines caused Apple to reconsider some of the more minor features of the system. Let’s take a look at what’s changed.

iOS 7: Problems in Motion

One of the major issues with iOS 7 was the way the system moved. In its original, default state, iOS 7 zooms in out of apps. When you tap an icon, the app pitches toward you like a baseball, which for some users is helpful when considering overall navigability. For others, however, the operating system’s interface made them nauseous. In addition to the 3D parallax feature, where icons seemed like they were moving in relation to the Home Screen, was a problem for some users as well. This could be turned off through the Settings app, but still left the problem of the zoom feature.

When these complaints flooded the support forums, Apple had to do something about it – and quickly. With iOS 7.0.3, this issue has been fixed. Users who find the zoom feature useful can continue to use it, but for those who find that it causes an issue, the feature can be disabled and replaced with a smooth, quick fade in and out of the apps.

Security Fixes

One major issue with iOS 7 was a bug that allowed users to bypass the passcode lock screen entirely. Because the iPhone and iPad lock screen is so important to users who want to ensure optimum security, many iOS users were concerned about this problem. iOS 7.0.2 addressed this issue and even went as far as to reintroduce a Greek keyboard option for code entry, so that users can vary their entry data even further. The bug fixes have continued, and Apple will, as always, continue to make tweaks as necessary, working hard to make sure that consumers are getting all that they need out of their mobile devices.

The Takeaway

The lesson learned here should be obvious. Consumers who have problems with a product should be heard, and Apple has listened to complaints and provided alternatives and bug fixes. Any business following suit by listening to its customers and incorporating their feedback is sure to please its fans.

How might your brand incorporate customer feedback?

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Tree is a somewhat nomadic graduate student pursuing an MFA in Poetry and Literary Translation from Drew University. A self-identified “diplobrat,” she spent over 16 years living as an expat in countries like Guatemala, Bolivia, and Tanzania. Tree graduated from Smith College in 2012 with a degree in Spanish Language and Literature, a minor in Studio Art, and a concentration in Landscape Studies. In between writing poetry for school and content for CEM, she dabbles in goat herding and freelancing. Other interests include reading, watercolor painting, gardening, and traveling.

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