11 Types of Content That Work for Any Industry

Do you need to drive more traffic to your site, or are you more focused on creating engaging content? Whether you're trying to generate leads, strengthen your brand, or convert consumers into customers, there are different types of content that work within each realm. From a consumer’s first encounter to their (hopefully) inevitable conversion, … [Read more...]

Stop Procrastinating and GO For It: Small Biz & Content

There’s a blog I enjoy reading from time to time: Small Business Branding by Ed Roach. Earlier this month, Ed posted a great little piece encouraging small business-owners to muscle up a “Bold Idea” and throw all their weight behind it. Really go for it.No doubt, many CEM blog readers would enjoy the post. However, it reminded me of one of our … [Read more...]

More Blogging = More Sales (A Case Study Roundup)

Kind of has that too-good-to-be-true ring to it, doesn’t it? Well, I’m not going to try to sell you on some never-before-heard-of facts. Instead, I’ve rounded up some of the strongest case studies that demonstrate how blogging for business can lead to sales for your business. Check out the findings on content-based conversions. Hubspot: … [Read more...]

Developing Your Brand Before You Launch

Who are you?  Yes, you, there in the back, at the desk, in the coffee shop, the entrepreneur, the startup, the guy seeking venture capital, the girl with the clever domain name and brilliant idea… who are you?  If you aren’t sure, then I don’t mean to put you under pressure, but you better figure it out quickly.Sure, a lot of the answer will … [Read more...]