Content Development is Only One Piece of the Puzzle

When working with a content writing company, you might think that their main utility is simply sending you written materials. The truth of the matter is that even if you have a comprehensive content strategy in place, in order to get content marketing to work for you, there’s more to be done than simply posting blogs. That’s the “content” part of the equation. You also have to do the “marketing!”

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Developing content is an important part of content marketing, but not all of it. In order to make those words work to their greatest ability, you’ll also need to get out there and share it. Social media is an integral part of content marketing – and once you make your content and social media play nice together, you’re guaranteed to see conversions rise!

Having good content on your website doesn’t do much for you if nobody sees it, essentially. Whenever you blog, make sure to share it on social media networks like Twitter, LinkedIn, Facebook, Empire Avenue, and more. There are many different ways to help make social media sharing easier for you and your consumers. Many companies with effective content marketing give the reader the chance to share a blog or article by having a “share me” link right on the page – this way, if you have a piece of content that a consumer finds interesting and engaging, they can share it with others easily.

It’s also important to remember not to become so overly concerned with your SEO that you don’t share the content of others. The most powerful blogs also link generously to other sources – both the competition and outside. This makes blogging much more information-rich – and if your blogs are information personified, they’re more likely to get shared by readers.

Having content go viral is wonderful for conversions. The more effort that you put into your content development and the more you share that content, the more content marketing will put money in the pocket of your company!

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