Content Development That Doesn’t Kill

The good and bad of content developmentThere are many ways to go about cultivating creative content development, but the problem is that many people choose the wrong way.  Now, more fastidious readers might cry out that there really is no bad way to go about developing content for your site – but I’m here to tell you that those people are wrong.  Now let me tell you why.

Blog for Yourself First

Many people rely heavily on guest posts in order to keep their blog content fresh.  A guest post is just like what it sounds like – you invite other experts in to post their opinions on your blog.  If you happen to have a well-known blog, this is great for the guest poster since they get some extra publicity, and it’s good for you since you don’t have to be responsible for the creation of your own content development.

The problem with constant guest posts is that they do undermine the authority of your own writers – after all, if you had something worthwhile to blog, why aren’t you doing it?  This isn’t to say that guest posts are categorically bad when it comes to content development, but if other people are talking more than you are on your blog, that’s a bad thing.

Don’t Forget SEO

There’s a lot of advice out there which tells you not to forget your audience when you’re gunning for great content development – after all, even interested readers in a blog about widgets will be turned off if “widget” is inserted every other word.  But you also should take care that your blogs aren’t written in an SEO-free bubble.  When you’re a widget company, you want your blog to pop up when a potential customer Googles “widget.”  It’s all about striking that creative balance – in essence, writing for the machine as well as for the man.

Axe the Ads

Now, there’s nothing wrong with an outside ad or two on your site – we all know that we’re here to make money at the end of the day.  Just make sure that your website isn’t overloaded with ads – they’re distracting, and nobody likes to read a blog that’s saturated with advertising lingo and blinking .gif pictures.  It’s distracting, and takes away from the professional nature of your blog.

Despite what you may have heard about the freedom in content development, there are definitely ways to go about doing it incorrectly.  If you keep your head on straight, though, content development can be fun, rewarding, and even profitable!

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Laura Hancock is a co-owner of She has also been a long time writer for us. She writes with a passion for accuracy and flow. While her administrative duties have grown, she is a still a big piece of our content writing services team! Currently pursuing a certification in Technical Writing at the University of Washington. She lives in Seattle. +Laura Hancock

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