For small businesses, the task of financing regular, high quality content can be daunting. However, some types of content are much more cost-effective for a small business budget. By choosing carefully which types of content to develop, you can launch a less expensive marketing campaign without sacrificing the quality of your content. Consider using the following forms of content in order to save some money for your small business.
The Bread and Butter of Online Content: Blogs
A blog is a great venue for sharing valuable information on topics that relate to your company, such as industry news, new products, services you offer, and interesting facts about your organizations. This is your opportunity to develop a unique voice for your company so that you can strengthen your brand as you connect with clients or potential customers.
Blogs work well for SEO purposes because they help you to gain a reputation within your industry and thus increase your authority. Once you’ve established your authority, your rankings in the SERPs are going to rise and consequently drive more traffic to your site. In addition, a blog is a great place to present timely material that might be popular with search engines.
Whenever you post a blog, don’t forget to share it on social media. Social is another key factor in your perceived authority, so you want to drum up some interest on social sites. Plus, if your customers or colleagues share or like your blog post, you can gain high quality links with almost no effort!
Announcing Company News: Press Releases
Whenever you release a new product, make an announcement about your business, or hold a special event, you have an opportunity to distribute a press release. Press releases don’t have to be very long, so they don’t require too much time to create. They help to establish credibility, plus they offer an extra SEO boost.
Once you’ve written your PR, it can be posted on newswires in order to connect with journalists and major publications. Releasing PRs allows you to build a relationship with professional journalists who may be able to help you promote your business in more places.
Repurposed Content: Slide Shows
A slide show provides your audience with an easy-to-manage piece of content. Since your words are limited and statistics and facts are emphasized, a slide show allows you to provide a succinct summary of the information that interests your audience. Even better, you can build slide shows by repurposing content that you’ve already created.
Although slide shows can be used in many real life situations, they are also valuable for sharing on social media. Your social connections will appreciate the practical value of a slide show, plus they’ll appreciate the fact that you can just scroll through the slide show instead of wading through a long article.
What types of content have you found to be cost-effective for small businesses?
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