6 Not So Deadly Content Marketing Mistakes and How to Fix Them

There’s a lot of talk going (isn’t there always?) about the seven deadly sins of content marketing. In forums and social media, articles listing these ROI-endangering sins are permeating the content marketing community and stirring up fear in the heart of marketers everywhere.At CEM, we’re not a fear-mongering bunch. Though meant to be … [Read more...]

What’s In a Pain Point?

In short, everything is in a pain point.  “Pain point” is the business term for emotion, and emotion is a term that leads to business conversions.  Whether you’re dealing with a B2B or B2C marketing style, the truth is that everyone involved is a human being.  Even if you have to look deep, deep inside, you’re going to find a little heartstring in … [Read more...]