Salvador Dali, despite his acclaim, is not one of the top-selling artists of all time. In fact, many people are turned off by his work because of its powerful messages and suggestive themes. However, type “surrealism” into your favorite search engine and chances are Dali’s crazy mustache or wild paintings will be floating near the top of the results. So how did Dali become the face of surrealism when the movement was pioneered by someone else? The answer, my friends, is content marketing.
Salvador Dali was an eccentric artist that pushed aside the notion that artists prefer to stay out of the public eye. Let’s take a look at some of Salvador Dali’s content marketing tips.
“Those who do not want to imitate anything, produce nothing.” — Salvador Dali
Salvador Dali wisely reminds content marketers that, most likely, even the greatest idea is not brand new. For Dali, that’s okay. Whether blogging, writing an e-book, or releasing a how-to article, keep in mind that what you’re trying to say has most likely already been said. The trick is to say it differently and with your own style.
“Have no fear of perfection – you’ll never reach it.” — Salvador Dali
Although some are critics would argue that Salvador Dali’s work is close to perfection, the artist never intended to be perfect. According to Dali, perfection is unattainable. This is an important lesson for content marketers because trying to be perfect will not equal success in marketing. What is important is that we take our best shot at trying to solve a common problem through content marketing.
“At the age of six I wanted to be a cook. At seven I wanted to be Napoleon. And my ambition has been growing steadily ever since.” — Salvador Dali
As an artist and a person, Salvador Dali always strived to be more than what was expected. As content marketers, we need to be ambitious and aspire to become leaders in our field. Salvador Dali and his work were constantly evolving. Similarly, content marketers need to do more of what works and less of what doesn’t.
For his time, Salvador Dali Salvador Dali’s legacy lives on in through his work, and although he is not a best-selling artist, he continues to be the face of surrealism. Following Dali’s tips on content marketing can help make your brand synonymous with a genre.
What content marketing mistakes have you made? Is your content as bold as Salvador Dali?
Latest posts by Victoria (see all)
- Lost in Translation: Spanish Content Writing and the High Price of Low Cost - July 9, 2014
- Vimeo vs. YouTube: Will a Winner Emerge in 2014? [Infographic] - April 30, 2014
- 6 Not So Deadly Content Marketing Mistakes and How to Fix Them - April 29, 2014