Content Optimization for Conversions and SEO

Of course, putting words on your web page is much more than just putting words on a page. If you really want your content to work for you, it’s important to pay attention to content optimization for conversions and SEO. While it’s true that overall the importance of SEO is starting to wane as search engines get hip to the tip of the black hat, there are still certain SEO strategies that can help catapult content to the top of the pops and maximize conversions.

Good use of SEO in content optimization revolves much around keywords. Now, it’s no big secret that using keywords in your copy is a good way to get the attention of Google and other search engines – however, the game is much more nuanced than many might expect. For example, many rookie copywriters make the mistake of taking a keyword and inserting it over and over and over into copy.

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Here’s a hint: if the keywords in your copy are detectable, there’s too many. Just like using raw garlic to flavor food, a little bit goes a long way in the world of copy. Too much and it’s just painful – and the search engines don’t like the taste of it either. Careful content optimization requires attention to keyword density and the understanding of when enough is enough and enough is too much.

Content optimization also involves the proper use of header tags and appropriate attention paid to the organization of copy. Hint: if your website reads like one giant paragraph of text, your visitors are likely to hit the “back” button.

Another thing to pay attention to is the use of coding in your text – using header tags will help search engines sift through your information and provide more relevant results for potential customers looking for your products.

The better that content is optimized for SEO, the more conversions that will come of it.  It’s important to understand the right kinds of optimization – it does take time for content to come to fruition, but when it does, the results are incredible!

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