5 Reasons Your Business Should Consider an eBook

In the latest Entertainment and Media Outlook report, it’s predicted that eBook sales will top $8.2 billion by 2017, finally surpassing the figures generated by print book sales. With the ever-increasing digital market and the time that consumers spend researching products and services online, there’s never been a more prudent time to invest in … [Read more...]

A Higher View of Content: The Coordinating Conjunction

When I blog about grammar, I try not to get too technical with the grammatical terminology. I realize that nothing can propel a reader from a webpage faster than a discussion of intransitive verbs or gerunds. However, to gain a higher view of content, it’s critical to acknowledge that grammar rules do exist, and believe it or not, you already know … [Read more...]

What Content Marketing Can Learn From Thanksgiving

We’ve covered ironic hipster mustaches, Craigslist, and even the most daunting of subjects – dating. But, today our “What Content Marketing Can Learn From...” series is taking on the biggest of all: a federal holiday (quite a popular and controversial one at that!).Thanksgiving offers marketing agencies some crucial lessons in content … [Read more...]

The True Cost of Content Writing Services

You might get what you pay for, but when it comes to content writing services…what exactly are you paying for?  And, what exactly is a “writing service” anyways?  For some, “writing service” can mean a guy in the Philippines working at a thesaurus for $5 an hour.  For others, it can be a posh company that charges lawyer-like fees.Let’s take a … [Read more...]

Content Marketing for Consumer Goods

Earlier this year, The Proctor & Gamble Company announced plans to cut over 1,600 non-manufacturing jobs.  Down economy?  Nope.  Sliding sales figures?  Not a problem either.  Rather, P&G sees their future in content marketing being so powerful that they feel those 1,600 jobs will become superfluous.Now, I don’t want to be the guy … [Read more...]

Keyword Research Tips and Tools You’ll Need to Succeed

Keyword research is easy, right? You just grab a pen and paper, think of some good words that describe your business, then pick a few you like the most and start optimizing!This is a great example of how NOT to keyword research, but it’s the approach many small businesses still take today. Haphazard keyword research is usually a result of just … [Read more...]