Crossing the Fine Line Between Originality and Plagiarism

During the Republican National Convention, viewers quickly noticed the similarities between Melania Trump’s speech and Michelle Obama’s 2008 Democratic National Convention speech. The preventable blunder was the focus of many media reports in the days after, highlighting the importance of content originality in today’s digital age.Whether … [Read more...]

Uncover the Potential in Your Content With Diversified Content Sources

Most brands have informative content production down to a science. They hit “go” on the production pipeline and can produce dozens of helpful articles in a limited timeframe. While this type of content is important, it’s missing something crucial: the human experience. Consumers can go online anywhere and discover third person narratives from … [Read more...]

Craft a Meaningful “About Us” Page With These 5 Content Tips

Some websites have beautifully designed layouts, audience friendly content—and pitiful About Us content. Your brand story is wholly unique, and every company has one. Successful marketing is about uncovering a brand story and then using it to drive other marketing activities. Failing to see the About Us section as a marketing and brand positioning … [Read more...]

How to Trump Political Biases (and Others) in Your Content

 Writing objectively isn’t always easy – especially if the content surrounds hot-button issues like the upcoming presidential election or religious values. If you’re going to be a content writer, however, you have to learn to rise above biases and personal opinion. Subjective Content Can Sneak up on You It’s probably easy for you to … [Read more...]

What to Tell Your Content Team to Get Great Results

Your internal team may not have time to create the content you need to drive a successful digital marketing campaign, and that’s okay! Digital marketing is such a diverse and complex field that leaning on a professional writer makes sense for creating consistent, high quality, and economical content that helps you turn a profit.But have you … [Read more...]

The Role of Text in Responsive Design

More web traffic is due to mobile searches than computers and laptops. Most business websites require responsive design, which streamlines information based on screen size. In essence, think of screen size as something that scales with attention and focus. What this means is all the content is written for a desktop web browser, then information is … [Read more...]