9 Reasons Your Legal Content Isn’t Reaching Your Audience

There are a couple of purposes behind why law firms choose to post content online. Online content demonstrates relevance and niche expertise to your peers for cross-selling opportunities, and it adds meaningful value to prospects and existing clients.If your law firm doesn’t have a strategy behind posting content, now is the time to rethink … [Read more...]

The Role of Text in Responsive Design

More web traffic is due to mobile searches than computers and laptops. Most business websites require responsive design, which streamlines information based on screen size. In essence, think of screen size as something that scales with attention and focus. What this means is all the content is written for a desktop web browser, then information is … [Read more...]

Summer is the Perfect Time to Drum Up New Business

Summer may not be the conventional season for professionals thinking about strategies for growth. It’s true that people are distracted with the nicer weather and family activities throughout the summer, but that also means there is a strong potential for networking and making meaningful and lasting connections with your clients. Instead of letting … [Read more...]

Fall for these 8 Back-to-Cool Web Presence Essentials

Fall is on the horizon. Among the apples, pumpkins and sweater weather, one of the best parts of the season is the opportunity to revamp your identity. Whether it was a new pack of Crayolas as a kid or a new wardrobe as an adult, fall is a great time to hit the refresh button on life. Check out our list of web presence must-haves that business … [Read more...]

Pump Up the Product Page: 11 Tips for Descriptions & Design

Leave the white backgrounds and subpar product photos in the 90s. Shoppers prefer ecommerce sites with flair. Reject product pages with one-photo product graveyards, boasting only the basic buttons to complete a transaction. Marketing firms and company marketing executives miss a huge mark by neglecting product descriptions and page design on … [Read more...]

The Self-Help Guide to Lowering Your Bounce Rate

Does your site have unreasonably high bounce rates? Do your bounce rates seem to fluctuate without rhyme or reason? While it may not be apparent at first, there is always a root cause for high bounce rates. The trouble is that most people become so intimidated by the analytics, data, self-help guides, and general noise that they give up on the … [Read more...]