How to Create Great Video Content if You Don’t Know What You’re Doing

It’s no secret that video has a prominent place on the modern marketer’s list of priorities. As the numbers continue to roll in on the incredible returns businesses enjoy from integrating video tech into their marketing strategies, savvy business execs look to get in on the action. The question now becomes: can a small business create profitable … [Read more...]

Writing for Amazon: A Quick Guide to Building a Lasting Brand

Amazon has been fighting a battle against fake reviews recently, but false reviews are only part of the problem with seller marketing on the platform. Amazon product descriptions read like bad advertisements from direct mailers in the 1990s. In a world where consumers are getting savvier about where and how they spend their -earned cash, no … [Read more...]

10 No-Nos for Your Brick and Mortar Store’s Online Product Descriptions

People don’t just scan product descriptions on Amazon or your website. They look at them like a set of specs on a new car. Consumers want to know the details that make your broom better than the 500 other brooms available for purchase, and they need to be able to gain that understanding fast. That means your marketing team has to develop compelling … [Read more...]

9 Reasons Your Legal Content Isn’t Reaching Your Audience

There are a couple of purposes behind why law firms choose to post content online. Online content demonstrates relevance and niche expertise to your peers for cross-selling opportunities, and it adds meaningful value to prospects and existing clients.If your law firm doesn’t have a strategy behind posting content, now is the time to rethink … [Read more...]

Fall for these 8 Back-to-Cool Web Presence Essentials

Fall is on the horizon. Among the apples, pumpkins and sweater weather, one of the best parts of the season is the opportunity to revamp your identity. Whether it was a new pack of Crayolas as a kid or a new wardrobe as an adult, fall is a great time to hit the refresh button on life. Check out our list of web presence must-haves that business … [Read more...]

Pump Up the Product Page: 11 Tips for Descriptions & Design

Leave the white backgrounds and subpar product photos in the 90s. Shoppers prefer ecommerce sites with flair. Reject product pages with one-photo product graveyards, boasting only the basic buttons to complete a transaction. Marketing firms and company marketing executives miss a huge mark by neglecting product descriptions and page design on … [Read more...]