5 Types of Business Ebooks and Why You Need to Write One

It’s 2016, and simply posting a new blog article every week may or may not help your brand stay on top. To truly stand out from the sheer volume of uploads that take place daily, brands need to diversify and optimize each piece of content. A properly developed and marketed ebook can take your content offerings above and beyond newsletters and blog … [Read more...]

Why 8 Customers Trash Your Emails Every Minute

It’s sad, but true. Customers are deleting emails at a rapid rate and (worse) simply ignoring many brands’ attempts to engage them. How do I know? Because I’m one of them and, if we’re being honest with each other, you probably are, too. But what makes us open some emails and not others? Today we’ll explore that question as we take a trip into my … [Read more...]

The (Literal) Art of Persuasion: Funneling Traffic With CTAs

I’ve talked about tracking your conversion funnels in Google Analytics, and I’ve given out a boatload of methods to send traffic directly to your website. Today, let’s bring those two together: how to get people into your conversion funnel and encourage them through to the end.This isn’t a technical process, and you don’t need to learn entirely … [Read more...]

Let’s Get Emotional: Conversion Writing and the Client’s Heartstrings

One of the most beautiful things about writing in general is how it has been used over the centuries to express human desires and emotion.  “What light through yonder window breaks?” asked Shakespeare.“It is the east, and Juliet is the sun.”  Francis Scott Key encapsulated the soul of America by calling it the land of the free and the home of the … [Read more...]