- Copywriting General Rules – the quick and dirty version of what you need to make sure is happening on your site for optimal conversions!
- Stage One: Building a Solid Foundation – the laymen’s definition of those Google Analytics terms so you can decipher all those graphs!
- Stage Two: The Effects of Copywriting on These Valuable Stats – the cause and effect relationship of good copywriting and GA. Also, practical advice to increase your conversions!
- Stage Three: Leveraging Analytics to Fuel Copywriting – how your GA dictates future copywriting efforts!
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