By now, every local SEO knows how important it is to develop a presence on social media in order to establish authority and improve their rankings thanks to social signals. However, you can’t get your social presence started and then stop innovating. Just a little extra time each week can allow you to create a much more appealing and engaging presence on social.
Of course, you have to start out with the basics. As Chris Marentis puts it, you need to master at least one, if not all, of the “four horsemen,” meaning Facebook, Twitter, Google+, and LinkedIn. Once you’ve covered your bases by building profiles and engaging with the community on each of these sites, it’s time to get a little more advanced.
Try New Networks
Don’t limit yourself to the four horsemen! There are tons of other social networking sites out there, and depending on your clients’ industry, some of them might be even more effective than the big four! Visual networks are huge now. Even if your business isn’t highly visual, think of creative ways that you can use networks like Pinterest, Instagram, and Tumblr to connect with your customers.
Keep your eyes open for networks that are geared towards local business or your particular industry as well. These social opportunities can provide a whole new set of niche connections that are likely to provide valuable clients! Plus, it doesn’t cost you any extra to set up a few new social accounts.
Diversify Your Approach
Don’t just stick to posting standard blog posts that you can then tweet to your followers! Social users love diversity, especially if it’s in super-short, bite-size form. Maybe you don’t have a huge budget for developing new kinds of content as a local SEO, but you could pull together some low-budget YouTube videos, a basic infographic, unique images, or a memorable hashtag that will grab the attention of your audience. Even better, demonstrate that you’re invested in your community by sharing content created by other people.
Throw in Some Jokes
Who doesn’t love a good joke? Admittedly, not every company’s online voice is going to lend itself to telling jokes, but a dash of humor can give a huge boost to almost any campaign. When you’re thinking about creating any of the types of content mentioned above, consider how you can develop a running joke, however subtle, that will begin to create some personality for your social campaign. The best part? It doesn’t cost any extra to add a sense of humor to your content. To top it off, using humor makes your job as a local SEO even more fun!
How do you make your social campaign stand out as a local SEO?
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