How Crowdsourcing Can Boost Audience Engagement

dos equisCrowdsourcing is something of a magic bullet when it comes to marketing. On one hand, crowdsourcing necessarily involves a crowd – namely, your audience, who will be given an opportunity to interact directly with your brand. At the same time, you also get to use your brand fans as a source of creativity, new ideas, and problem solving. Everybody wins! Not sure how to get started? Check out these examples from popular brands…

Beach Boys Source Music From Fans

In the most “traditional” use of crowdsourcing, the Beach Boys recently launched a campaign to find a guitar solo for use on a re-recorded track that will be part of the bands’ upcoming box set release. Hopefuls can submit their solo, and the winner will have their moment in the spotlight when their guitar riff is featured, not to mention when they receive a bunch of other prizes. Crowdsourcing contests like this both drive fan engagement and get a job done for your brand.

Dos Equis Spokesman: “Ask Me Anything”

Known for his tagline, “Stay thirsty, my friends,” Dos Equis spokesman Jonathan Goldsmith was recently part of a crowdsourcing gig that asked the beer’s fans for questions to be answered by the “Most Interesting Man in the World.” Goldsmith answered the questions in character, all the while raising money for charity. Of course, you don’t need a popular mascot to make this tactic work for you. An “ask me anything” session is a great way to find out what your customers want to know!

Google Gets Moto X Word Out with Bloggers

Google recently unveiled the Moto X, slated to be a rival to the iPhone, in a somewhat untraditional way (shocking, for Google). Instead of a press-filled, super-high-tech event, Google opted to first show the Moto X to a roomful of bloggers at a low key, informal event. A more traditional marketing campaign will certainly follow, of course, but it’s definitely an interesting way of approaching marketing. In a time when people are more likely to trust product recommendations from real people instead of from advertisements, focusing on those “real people” and asking them to talk about your product is definitely an interesting way of approaching the issue.

Hanes Asks About Your Underwear

Would you be willing to tell the social media universe what color underwear you’ve got on? Hanes’ latest Twitter campaign is asking consumers to share exactly that! This fun, light hearted campaign is serving two purposes: one, it’s boosting engagement on social media and getting the brand name out there, and two, it’s actually gathering useful information for Hanes. Of course, you may not have the same kind of interesting source material that Hanes does, but asking consumers to share information about how they use products and services is always a good way to get them talking and conduct a little research, too.

What ways can you use to engage with your fans? Have you tried to crowdsource engagement?

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Beans graduated from Smith College in 2011 with a BA in History of Women, Gender, and Sexuality, and has worked as a farmer, a cook on a food truck, and an archival assistant. Outside of writing and editing for CEM, Beans enjoys reading voraciously, watching space documentaries, and baking vegan treats. Currently, Beans lives in Salt Lake City, UT.

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