So how does a person (or company) get their blog syndicated without worrying about duplicate content? And what are some things to look for when shopping for a syndication partner?
Many reputable companies are using blog syndication to constantly update their site. American Express’s OPEN Forum is probably one of the most popular blog syndicates in the small business arena. However, many companies are just now jumping on this bandwagon.
Who to Trust for Blog Syndication
As you are shopping for a blog syndicate check their page authority via a service like SEOmoz. If you have never heard of them and they have a low page rank, take a look at the type of material they are syndicating. If you have spent any time at all around the web you should be able to see spam from a mile away.
The reason these sites can repost your content (post Panda) without causing duplicate content issues is the attribution. At the bottom of your posts, any reputable site will link back to the original post. This lets Google (and the readers) know the original source of the content. However, just because they link back to your original post does not mean that the original post will get the ranking.
Our website, ContentEqualsMoney.com, has a fairly low domain authority since we are a newer site. When our blogs are syndicated by more reputable companies the syndicated link will get the rank. The link to the syndicated page, not our original post will be tweeted, stumbled and passed around the web. Does Google then view our original post as duplicate content? No, due to the attribution links we will not be penalized for duplicate content. However, our original post will have no hopes of competing against the syndicated link.
Content Strategy and Blog Syndication
At this point you might be asking why you would want to boost the traffic of another site. The answer is simple: blog syndication is not all about ranking individual posts. If this very post gets picked up by a major blog syndicate, chances are you are reading it on their site instead of ours.
At the end of the day blog syndication is about branding and building your reputation. This post is a great example. If you are looking for a content writer that understands duplicate content issues and you read this post, chances are you would consider hiring our company for your content writing. When you are just starting out, it’s about extending your reach. As your company blog continues to produce valuable content you will start trudging up those Google ranks, I promise.
On the other hand, if your site is established and has a high domain authority than you will battle it out on whether the original or syndicate link gets the Google rank. Content strategy is about weighing the options. Would you rather have 5,000 people see your name in an attribution link or do you just want to keep it all to yourself?
How many blog syndicates are you leveraging to get your content out to the masses? If you have a site that syndicates small business, SEO or content generation blogs please put the link in the comments section. I will personally give you a quick review via the comments.
This post was written by Amie, the founder of ContentEqualsMoney.com. If you would like her and her team to work on your company blog email her via email@example.com
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