iOS and Education: Apple’s Focus on Kids

Marketing apps to children can be tough – but not necessarily in the education world. Let’s take a closer look at the market for educational apps, because as it turns out, Apple has managed to not only capitalize on but also pioneer the movement for the use of apps in education. Apps for Kids: The Conundrum As with marketing any product to … [Read more...]

Seven Years of Back to School Cause Marketing By OfficeMax

This year will mark the seventh anniversary of A Day Made Better, a partnership between OfficeMax and AdoptAClassroom.org. OfficeMax believes that teachers should not have to pay for their own school supplies, and so this particular corner of marketing for a good cause awards several teachers with $1,000 worth of school supplies each year. Let’s … [Read more...]

Bribes and False Promises Have No Place In Education Marketing

When you’re developing education marketing content for the web, just like in the classroom, you have to remember that you can’t make people learn. While you can be engaging and motivate others to learn through the quality of your content and its presentation, bribes and false promises can’t push someone into learning. Why bribes don’t work Did … [Read more...]