Do People Still Read? What Marketers Need to Know About Digital Reading Habits

People read all the time, yet they’re reading less than ever before. This is the great paradox of digital marketing, a challenge that plagues virtually every marketing campaign. According to the Pew Research Center, the number of non-book-readers has tripled over the last quarter century. Today, 23 percent of Americans haven’t read a book within … [Read more...]

Quick Twitter Etiquette Tips

I recently received some very pleasant feedback on my post celebrating the birthday of the Lava Lamp. One of our clients, Michelle, sent Amie an email saying: I also wanted to say how much I loved Elizabeth's lava lamp blog! They really are hilariously tacky. I wanted to tweet that to her to let her know how much I enjoyed her blog, but can't find … [Read more...]

Building Your Brand From a College Dorm: The ModCloth Success Story

We all know that the best way to build your brand online is to engage with your customers. At ModCloth, customer engagement and interaction brought a college dorm room business to a thriving online store now making $100 million per year. ModCloth connects with their customers not just through social media, but through interactive elements that … [Read more...]

How CEOs Are Using Social Media

Many current discussions of corporate social media use have been focusing on one individual: the CEO. Brands are starting to realize how important it is to have the face of your company represented on social media, and engaging with consumers. However, the majority of CEOs still are not on social media – a surprising 70%, in fact. Despite this … [Read more...]

Engage Your Audience: Encourage Fan Art Like These Top Brands

Fan art is truly the highest compliment and can be valuable for business. Fan art contests or promotions can engage your audience, build a brand community, or create anticipation about a new release. Recent examples of businesses using fan art include Regal Entertainment, Showtime, NBC, and Blizzard Entertainment. Can Fan Art Work for … [Read more...]

How Crowdsourcing Can Boost Audience Engagement

Crowdsourcing is something of a magic bullet when it comes to marketing. On one hand, crowdsourcing necessarily involves a crowd – namely, your audience, who will be given an opportunity to interact directly with your brand. At the same time, you also get to use your brand fans as a source of creativity, new ideas, and problem solving. Everybody … [Read more...]