All of the major businesses are spreading their campaigns to include social media, and there’s a reason for that—social media is a cheap, fast, and popular way to build your brand and reach your target audience. If you are interested in scoring social media based conversions, your first question might be, “Where do I start?”
Step 1: Sign up
Choose the networks that you would like to be a part of—currently the top three social media networks are Facebook, Twitter and LinkedIn. But YouTube, Google+, Tumblr, and Foursquare are also options, as are blogs, which can easily be connected to your website.
Step 2: Maintain Consistency
If you do decide to utilize multiple networks, make sure to remain consistent in the information you put out. Keep your profile picture, “about me/us” section, tagline, and any other information the same across all of the different social media networks. If you are unsure of how to present yourself in the best light, contacting a content writing service to do it for you is the best way to go.
Step 3: Find your customers
Once you’ve established your business’ profiles on these various networks, you need to find your customers and bring them to you. You can start by socializing with them through relevant forums and blogs by writing posts, commenting on others’ blogs, and responding to questions. You can even look for major influencers and interact with them through social media to position yourself and your business on their radar.
Step 4: Don’t just self-promote
A good rule of thumb to follow is to spend 80 percent of your time interacting and adding to the conversation, and spend only about 20 percent of your time on self-promoting. If you are offering valuable insight, not just shameless self-promotion, your audience will learn to trust and listen to you, and you will gain loyal customers as a result.
Each place that your business name is on the web is a potential entry point for a customer/client. If you are smart about using the right keywords when establishing your brand in your social media accounts, potential customers/clients can find you through your Facebook page, LinkedIn, Twitter account, or other social media platforms, and you can use these networks to gain conversions on your website.
Check out my other post about 5 ways to turn visitors into customers by increasing your conversion rate, and please leave a comment below if you have any other suggestions on the topic!
Latest posts by Andi (see all)
- Using Content and Other Means to Enforce Your Brand and Trade Name - December 28, 2011
- Establishing your brand through social media - December 20, 2011
- Writing for Your Audience - December 14, 2011