Rumors buzzing around the business and advertising industry are suggesting that Facebook is going to offer public shares in the business as soon as this week. Originally announced in February, stocks may be released for public purchase soon, and the debate as to whether or not this is actually a good thing has begun.
In one camp, this is excellent news. Forbes seems to think so. The massive company is a Silicon Valley startup’s dream. The service creates value as its customers use it. The product is immensely appealing to its target demographic. Most importantly, their target demographic includes everyone, opening them up to the widest possible market.
In the other camp, this IPO isn’t good news at all. CBS News spells it pretty plainly: “Beware the Facebook IPO.” It’s a big, cutting-edge web company, but it doesn’t seem all that promising to serious investors, and there are concerns as to whether or not Facebook actually can live up to its multi-billion dollar speculations.
As a business owner trying to promote your brand or product, it might sound like Facebook’s lofty IPO is far and removed from your corner of the world. You might want to reconsider, at least if Facebook takes its IPO seriously. When Facebook stock finally goes public, investors are going to want something more substantial than a short swap that makes them a quick buck thanks to market buzz. Although Facebook owner Mark Zuckerberg seems to be resistant to taking advice, but to be viable in the long term, Facebook will have to take their advertising efforts seriously. For small businesses looking to promote their products through new, social avenues, this will only work in your favor.
Right now, Facebook’s primary advantage over other advertisers is that they have mountains of context-sensitive data on their users, and context-aware text advertising space on their services. In order to make their advertisements work for investors, Facebook will have to learn how to send business to you better. If a Facebook user posts about something relevant to your business, and you advertise with Facebook, your advertisements will show up to potential customers at the exact moment they are actively seeking or thinking about your services. This is about as close as you can get to reading customers’ minds in the advertising world—and with millions of Facebook users, you could potentially read a whole lot of minds.
The bottom line for small businesses: Facebook’s IPO is going to be a major proving factor in the cost effectiveness of SEO copywriting. With their context-sensitive text advertisements and their unbelievably intimate services, it’s a great time to take advantage of content marketing services and conversion writing. Their advertising services hinge heavily on keywords and context, and you’ll want to be ready with inviting blog and web content that gets you linked back to customers when they need your services the most. That is, of course, if Facebook’s IPO isn’t another flash in the pan. If nothing else, one thing is absolutely certain: the next few weeks are going to be interesting for the world of content marketing.
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