Good Content, Bad Cakes: A Blogging Lesson From Cake Wrecks

Cake Wrecks

If you haven’t seen Cake Wrecks by now, you’re missing out. This year marked the fifth anniversary of the popular blog that shows the worst in professional cakes, from funny spelling errors to some downright gruesome decorations. Let’s consider some content marketing lessons that can be learned from a site that started as a joke.

1. Enjoy and respect your writing.

Jen Yates, the blogger behind Cake Wrecks, started out by creating a blog that catered specifically to her own sense of humor, posting photos of professional cakes that had been botched. The first cake? A sheet cake inscribed with “Best Wishes Suzanne, Under Neat That, We Will Miss You.” According to Yates, she did not expect success to come – it just happened because she was writing about something she loved. Her site was even featured on the New York Times.

Says Yates on her own FAQ page, “Write about what you love, not what you think will be popular. It takes time to gain a readership, and if you don’t love your content you’ll get discouraged.” Good content takes not just skill but also enthusiasm.

2. Don’t assume you’ll run out of things to say.

No matter what they are writing about, many writers fear coming up empty the next time they sit down to write. Nevertheless, CakeWrecks teaches us that writing the 100th blog post on the same topic doesn’t have to mean your content is old. There is always a way to put a new spin on your content, whether it’s a particular theme or something totally new.

3. Treat your readers.

If you fear that similar content day in and day out will bore your readers, consider a weekly feature, like Yates’ Sunday Sweets. Every Sunday, she breaks her own theme and posts cakes that are the opposite of wrecked – they’re beautiful and professionally done, and readers love seeing gorgeous cakes in comparison with the “horribly, hilariously wrong” content from the rest of the week.

Cake Wrecks is a stellar example of online blogging success, with high quality and consistently updated content that even brought Yates a book deal. Following an example like this one is a great recipe for success on your own blog – although hopefully yours will have less spelling errors!

How do you keep your business blog fresh and engaging?

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Tree is a somewhat nomadic graduate student pursuing an MFA in Poetry and Literary Translation from Drew University. A self-identified “diplobrat,” she spent over 16 years living as an expat in countries like Guatemala, Bolivia, and Tanzania. Tree graduated from Smith College in 2012 with a degree in Spanish Language and Literature, a minor in Studio Art, and a concentration in Landscape Studies. In between writing poetry for school and content for CEM, she dabbles in goat herding and freelancing. Other interests include reading, watercolor painting, gardening, and traveling.

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